AI Search
SOCi Study: LLM Queries Are 6x Longer Than Traditional Search
According to SOCi, LLM search queries now average 23 words, which is almost 6x that of traditional search engines. What are tactical takeaways for marketers?
AI Search
SOCi’s LVI Report Reveals How AI Is Rewriting Local Search Visibility
Search and social visibility powerhouse SOCi has released its 2026 Local Visibility Index. The wide-reaching report reveals tactics that multi-location brands should execute to boost presence in local search and AI engines.
Cracker Barrel
A Teachable Moment: Extracting Lessons from Cracker Barrel
As the dust – and public outcry – settle from the Cracker Barrel debacle, it’s time to marinate on its dynamics and learnings. Marketing thought leaders throughout the land are doing just that, including our go-to guru – SOCi CMO, Monica Ho. So naturally, we reached out to Monica to get her take.
ActiveCampaigns
SOCi and ActiveCampaign Balance Personalization & Automation
Soci has announced a new collaboration with ActiveCampaign, which fuses both companies’ AI-driven tools into an automation and time-saving resource for multi-location brand marketers. This builds on an existing partnership and product integration between Soci and ActiveCampaign.
Conference Coverage
L25 – What’s the State of Social Media Marketing?
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
100M ARR
Centaur Status: 3 Lessons from SOCi’s Path to $100 Million ARR
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO Monica Ho to discuss.
100M ARR
SOCi 100M ARR, PlacerAI Funding, YELP Earnings and X Super App
The past week in Local news SOCi hit a major revenue milestone, PlacerAI secured new funding, Yelp reported record earnings, and new evidence that X
100M ARR
SOCi Reaches $100 Million ARR Milestone
SOCi, the CoMarketing Cloud for multi-location businesses, announced a notable milestone in its evolution as a business: $100 million in annual recurring revenue (ARR). This
AI
Soci Chat is An AI-Fueled Resource for Multi-Location Businesses
Soci has met the moment with its latest release: an AI-powered chatbot. Known as SOCi Chat, it lets its users (multi-location businesses) offer their users (consumers) streamlined ways to ask questions and interact.
local seo
E80: How Local SEO is Changing in the AI Era with Soci’s Damian Rollison
In E80 of Localogy‘s This Week in Local podcast, host Mike Boland sits down for Part II of his local SEO masterclass series with Soci
SOCi
Soci, Smarsh Team Up to Make Compliance Easier
“Compliance” is one of those words that conjures up few inviting images. Actually, it conjures up none. Unless lawyers, paperwork, and unsympathetic regulators give you
AI
SOCi Raises $120 Million, Propels AI Integrations
SOCi has announced that it raised $120 million to support and propel several orbiting and existing initiatives, including product development, mergers and acquisitions, and international expansion.
brandmuscle
Social Media Trends That Will Define 2023
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
KOA
SOCi Ventures Outdoors with Kampgrounds Deal
Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics
multi-location brands
SOCi’s Rent-A-Center Deal Signals Multi-location Blitz
Multi-location marketing firm Soci last week announced that it’s now the marketing platform of record for Rent-a-Center. This is the third brand that Soci has landed in the past few weeks – joining 600+ total brands and 3 million+ locations under management.
Conference Coverage
Localogy 2021: A Fireside Chat with SOCi CEO Afif Khoury
This morning at Localogy 2021, our Senior Analyst Mike Boland sat down with Afif Khoury, an entrepreneur and venture capitalist known to us as the
Acquisitions
Consolidation Continues as SOCi Acquires Brandify
The localized marketing platform company SOCi announced today that it has acquired its industry rival Brandify. Terms were not disclosed. The deal makes sense given
reputation management
SOCi Launches Listening Tool to Help Brands Separate Signal from Noise
We all know this Warren Buffet quote about reputation. “It takes 20 years to build a reputation and five minutes to ruin it.” The precise
Funding
SOCi’s $80 Million Series D Round to Support Sales, Product, M&A
The all-in-one SaaS marketing platform SOCi announced today that it has raised an $80 million D Round. This comes exactly one year after announcing a
LocalAgency
SOCi Restaurant Report Touts Localization as Key to COVID-Era Success
A new report from social media agency SOCi contends that a “localized” digital presence is a key indicator of success (or survival) for restaurants during