Does presence on Yelp help or hurt SMBs’ customer acquisition and operational success? A new study from the National Bureau of Economic Research found that establishing a Yelp presence leads to revenue boosts of 5 percent on average.
SOCi has announced that it raised $120 million to support and propel several orbiting and existing initiatives, including product development, mergers and acquisitions, and international expansion.
Toyota’s new AR campaign lets users activate their smartphone camera to drop a car model in their immediate space for a 360-degree virtual tour. That tour includes the exterior, interior, and “educational hotspots” anchored to various parts of the car.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Earlier this week, we examined a new TikTok feature that offers an easy-to-use sounds library for SMBs to add dimension to their creations. As part
Snap and Meta both announced AI-fueled chat features this week. For Meta, that takes place within WhatsApp and Messenger. For Snap, it involves a new chatbot altogether. We dive into both.
The latest addition to TikTok’s SMB marketing mix is sound. Specifically, its new Sounds for Business program is a library of audio files that are available to SMBs to ease the process of content creation. We examine drivers & dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Previously the first payment gateway to power Apple’s Tap-to-Pay function, Stripe is now repeating the role in the Android universe. Any SMB that uses Stripe Terminal can now accept payments on an NFC-enabled Android device.
Subscription revenue seems to be the new shiny thing in the tech and media worlds. This trend reached critical mass this week when Meta revealed that it will follow Twitter Blue’s footsteps with a paid tier for users to authenticate their profiles. We examine the landscape.
Pinterest has always been advantaged by context and user intent. By cultivating shopping and product discovery, it set itself up to monetize in natural ways. And it has slowly leaned into that over the past few years. We examine its latest moves.
One of the common talking points when it comes to the pandemic’s impact on US culture is how remote work “new normals” empowered individuals to
Located in Boyle Heights in Los Angeles, Otomisan has been in the reputation management business for 66 years – LA’s longest-standing Japanese restaurant. Without spending
Taking inspiration from Chat GPT, Yext has launched an AI-powered chatbot. Known as Yext Chat, it lets enterprises integrate a chat function on their web properties for a variety of customer service use cases.
As part of its ongoing ad monetization play, Roku is leaning into CTV ads. The company has partnered with DoorDash to combine CTV advertising and local restaurant promotions – to our knowledge the first company to do so.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Amidst an economic downturn that continues to fluctuate and show mixed signals, Yelp comes forward with some positive news. Its Q4 earnings highlight revenue growth
In all the excitement around generative and conversational AI, the online punching bag seems to be Google. But the company may actually be best positioned for any AI, given the knowledge graph it’s been building for almost 25 years. We examine the evidence.
Beyond Meta’s overall Q4 results, the bigger story may be what’s occurring within Meta Reality Labs (MRL). This is where it houses R&D and production for AR, VR, and all things metaverse. We go behind the numbers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
