AT Kearney

Tricks for Selling Tech to SMBs

Technology companies would do a much better job of selling their services to small businesses if they would keep things simple and treat SMBs more

MCM

SMBs Like to Try Before They Buy

This is the latest in a series of LSA Insider posts citing data from our Modern Commerce Monitor™️  small business survey about SMB SaaS adoption.

Boomtime

At #TAS: The SMB SaaS Playbook

In contrast to the morning sessions at this week’s Tech Adoption Summit in San Francisco, the afternoon sessions had a more “playbook” tone to them.

Business Models

Secrets to Selling the Full Stack

SaaS was on full display at two recent conferences that have their roots in the Yellow Pages industry, a clear indication of just how much