As the social mapping wars heat up, Snap has announced a milestone in its competitive play, Snap Map. The feature has surpassed 400 million monthly active users, which is a decent portion of Snap’s overall user base of 900 million monthly actives. This also makes it the most engaged social map.
Less than a week after it dropped its last marketing playbook, Tiger Pistol is back with the latest in the series, this time focusing on local home services. This notably zeroes in on one vertical, whereas most of its previous marketing playbooks examined horizontal functions such as the art of marketing resellers.
The deadline for TikTok to come up with a U.S. owner is approaching fast – now about a month away. Even though the deadline could
Last year, around this time, California Governor Gavin Newsom named May as the state’s Small Business Month. So as we enter the second annual commemoration,
Why are even the smartest martech execs still missing the mark—and losing market share because of it? In today’s fractured economy, credibility is currency. Trust
Thryv holdings announced Q1 earnings and the story is similar to Q4: SaaS continues to be the growth engine as it manages planned declines in its legacy print directories business.
As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
Most marketing agencies hit a revenue ceiling in the $20 million range. Perhaps “ceiling” is the wrong term as it’s a permeable barrier – an
During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB’s 2024 U.S. advertising spend “actuals” are out, and they paint a positive picture… with some caveats.
Yelp has announced its annual Spring product release. This is a mega drop of 15 new features and updates across Yelp. Highlights in this batch
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan.
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features.
We recently had the chance to catch up with Rocketlane co-founder and CEO Srikrishnan Ganesan. Here is part 1 of our discussion.
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group’s Luca Sechi.
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
