brand marketing
The Most Costly Misunderstanding Between PR and Marketing
Why are even the smartest martech execs still missing the mark—and losing market share because of it? In today’s fractured economy, credibility is currency. Trust
earnings
Thryv Grows SaaS Revenue 50 Percent in Q1
Thryv holdings announced Q1 earnings and the story is similar to Q4: SaaS continues to be the growth engine as it manages planned declines in its legacy print directories business.
Pro Features
Tiger Pistol Games Out a Post-TikTok World
As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
Pro Features
Scorpion Offers Masterclass in Agency Growth
Most marketing agencies hit a revenue ceiling in the $20 million range. Perhaps “ceiling” is the wrong term as it’s a permeable barrier – an
Digital Marketing
U.S. Ad Spend: Good News & Bad News
During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB’s 2024 U.S. advertising spend “actuals” are out, and they paint a positive picture… with some caveats.
Pro Features
Yelp Launches 15 New Features & Updates in Spring Product Release
Yelp has announced its annual Spring product release. This is a mega drop of 15 new features and updates across Yelp. Highlights in this batch
Pro Features
Professional Services Automation: Rocketlane
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan.
Amazon Ads
Is SMB Video Advertising Approaching an Inflection?
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend
Pro Features
TikTok’s Local Search Ambitions Ratchet up With Reviews
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Agentic AI
vcita Brings Agentic AI to SMBs
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features.
AI
Automating Professional Services: A Conversation with Rocketlane
We recently had the chance to catch up with Rocketlane co-founder and CEO Srikrishnan Ganesan. Here is part 1 of our discussion.
local seo
Exit Velocity: A Conversation with Mark Kabana, Part 2
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
AI
Google’s AI Mode Gets Visual
Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?
Pro Features
Good, Bad & Ugly: The State of Venture Funding in 2025
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group’s Luca Sechi.
Pro Features
Tiger Pistol’s Latest Playbook Addresses Revenue Growth for Marketing Resellers.
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to
local seo
Exit Velocity: A Conversation with Mark Kabana
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
AI
vcita Balances Agentic-AI Automation & Control
SMB Saas innovator vcita this week launched a new agentic AI function. Housed in its flagship BizAI software for SMB marketing, it offers an additional layer of automation for agent-like features such as responding to customers, booking appointments, and generating estimates or job quotes.
AI
Automating SMB Video: A Conversation with Creatify, Part II
Creatify tackles the perennial challenge of automating video marketing for time-starved and tech-challenged SMBs.
3D Mapping
Snapchat Gets More Location Aware
Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from Snap’s places database.
Pro Features
Automating SMB Video: A Conversation with Creatify
Creatify tackles the perennial challenge of automating video marketing for time-starved and tech-challenged SMBs.