Location Intelligence
Precisely Expands its Location-Intelligence Reach
Data analytics player Precisely has launched its software on the Snowflake Marketplace, making it more accessible to marketers and operators throughout the land.
Pro Features
Tiger Pistol Offers Tactical Advice for Local Marketing Resellers
Following a rapid-fire release schedule for its series of tactical playbooks, Tiger Pistol is out this week with the latest edition. Entitled Scaling SMB Advertising: A Marketing Reseller’s Guide to Efficiency, Profitability, and Growth, it focuses on nuances in the art of reselling local advertising programs.
Pro Features
Read.AI Gets More Interactive & Actionable
Read.AI today announced Search Copilot, an AI-powered engine that retrieves and synthesizes insights from workplace communications. The idea is to have a cross-platform intelligence engine to organize communications across meetings, emails, chats, cloud storage, and CRM systems.
AI
Google’s ‘AI Mode’ Turns Searches into Conversations
Another day, another Google announcement for AI search. Following our coverage yesterday about gen-AI-infused product search, Google has rolled out ‘AI Mode.’ This brings searches from isolated one-off endeavors to a more continuous and progressive string of questions. In other words, a conversation.
Google
Google Brings Generative AI to Shopping
When looking at all the places where Google continues to blitz AI, we can add shopping to the list. Users can now enter gen AI-style
Pro Features
Tiger Pistol Builds Bridges Between Franchisors & Franchisees
Tiger Pistol has released its latest playbook, this one focused on franchise marketers. Entitled Building Bridges: How Localized Advertising Creates Trust and Drives Franchise Success, it comes just one week after its last playbook release.
Pro Features
Yext Launches Scout, An AI Search & Competitive Intelligence Agent
Yext has launched its latest product: Scout. The AI search and competitive intelligence agent is designed to help multi-location brands navigate and operate within a quickly-changing search environment. This includes a fragmented mix of places to get found online.
Pro Features
Thryv Q4 Earnings Propelled by SaaS Growth
Thryv Holdings, which operates SMB marketing software platform Thryv, reported Q4 earnings this week with strong growth for its SaaS business. Highlights include 41 percent year-over-year revenue growth in the SaaS portions of its business in Q4; and 30 percent year-over-year growth for FY 2024.
Adobe
3 Ways AI Revenue Models are Materializing
Companies from Adobe to Google are starting to peel away AI features from a core product to instead live within discreet – and often paid – apps. Will that work? The question boils down to whether or not consumers are ready to pay for AI en masse.
MULO
Tiger Pistol’s Latest Playbook is a Five-Pack on Local Business Verticals
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: a five-pack on benchmarking and best practices for restaurants, home services, education, beauty, and fitness.
Pro Features
Yelp Highlights the She-Conomy with Women-Owned Business Growth
Women-owned businesses in the U.S. are on the rise. According to a new report from Yelp releasing today, there’s noteworthy year-over-year growth in businesses owned by women. This is particularly pronounced in high-value categories like home services, which saw the greatest growth of any vertical.
Amazon
Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed?
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
automotive
TikTok Revs Up Local Automotive Ads
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars.
MULO
Tiger Pistol’s Latest Playbook Tackles Franchise Field Support
Tiger Pistol is back at it. After a string of marketing playbooks it released last year, it kicks off 2025 with the next in the series: optimizing field support for multi-location businesses. This follows playbooks on subjects ranging from multi-location campaign management to QSR loyalty programs.
Pro Features
Can Caller ID Tell You Why an SMB is Calling?
Caller ID just got smarter – at least for AT&T mobile subscribers. Due to a new collaboration with TransUnion (yes, that TransUnion), AT&T customers will see not only the business calling but the reason for the call on their smartphone screen. Think of this like an email subject line for phone calls.
Pro Features
Local Services Propel Yelp to Record Net Revenue
Yelp yesterday announced Q4 and full-year 2024 earnings, including record net revenue and healthy income growth. Specifically, 2024 net revenue reached a record high of $1.41 billion. 2024 Net Income grew 34 percent to $133 million 2024, while adjusted EBITDA increased 8% to a record $358 million
Pro Features
vcita Lessens SMB Lost Revenue with AI Scheduling Tool
vcita this week released a new AI-powered scheduling tool that’s meant to help SMBs manage their calendars and optimize workflow. The goal here is to offer tangible value in addressing real SMB pain points. It does this by automating a time-consuming function and lessening lost revenue.
local seo
Yext Acquires Places Scout to Elevate its Location Intelligence
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can uncover insights about SEO and presence strategies, based on how and where businesses show up online.
Local Radar
Local Radar: Tracking Shipments, SMB Loans, and DIY AI Agents
In this edition of Localogy’s Local Radar, we examine newly funded companies Tive, Rounded & Karmen
AI
Chatmeter Uncovers Consumers’ Food-Delivery Gripes
Just in time for the Superbowl – one of America’s preeminent eating holidays – Chatmeter has released a new report that uncovers consumer sentiments around food delivery.