What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?
Neighborly has rolled up several trusted local brands like Mr. Rooter, Molly Maids, and Mosquito Joe for a broad but focused home-services play. We captured the company’s drivers and dynamics at the recent Street Fight Live event.
Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It’s een at it for about 15 years, and continues to innovate and advance the state of the art. What’s the latest in its endeavors? We had the chance to catch up with CTO Vikram Gundeti to find out.
Yelp today launched its end-of-year update. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.
In this edition of Localogy’s Local Beats, we examine news and moves from Interpublic Group, Salesforce & OpenAI.
The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines
In this edition of Localogy’s Local Radar, we examine newly funded companies KiwiBot, Agentio & Ampeco.
AI continues to hold equal parts hype and practical applicability. We got a rare and valuable taste of the latter in a panel discussion at Street Fight Live.
What’s Siri’s fate in the AI age? Signs point to Apple keeping it around and upgrading it to modern LLM standards.
Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour.
In this edition of Localogy’s Local Radar, we examine Atlas.co, Partiful & Wonder
What does AI mean for media companies, brands, and everyone else that has optimized themselves for search engines? This was the topic of a presentation at Street Fight Live from Yext VP of Strategic Partnerships, Brooke Henderson.
Google Lens continues to be a sleeping giant in the world of local commerce. As a visual search tool, it can identify and contextualize items that you point your phone at. Carrying similar user intent as web search, Google is salivating over the idea of more high-intent query volume that flows from your camera.
Tiger Pistol is on a roll. Just one week after launching its playbook on overcoming inflation, today it releases one on campaign management. Specificially, it guides brands to manage cohesive marketing efforts across several channels and geographies, and keep everything rowing in the same direction.
In this edition of Localogy’s Local Radar, we examine newly funded companies Bounce, Cogna & Writer
Amazon has reached the latest milestone in the elusive dream for last-mile logistics: ubiquitous drone delivery. After recently concluded its delivery trials in California, it’s now moving on to the next test market: Phoenix.
There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture.
Tiger Pistol today addressed the world of multi-location brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through the current macroeconomic headwinds.
In this edition of Localogy’s Local Radar, we examine newly funded companies Ferovinum, Agency & Gladia
