flok
Data: Only 6% of SMBs Say Mobile is Primary Marketing Channel
A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However,
calls
Study: 92% of Customer Calls Driven by Digital Media
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline
G/O Digital
Data: 57% Unlikely to Buy Online from Biz with Poor Mobile Experience
Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands
News
Top 10 Articles on LSA Insider from Q2 2016
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
local media
Location Rising: LSA at the Center of a Dynamic Industry
Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national
Research & Data
Data: Consumers Have Mixed Feelings about In-Store Location Triggered Notifications
More than two-thirds (67%) of American consumers use their mobile phones to shop. Not surprisingly, mobile usage skews even higher for the coveted younger Millennial
consumer behavior
Data: Internet Influence over In-Store Shopping Grows
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that
SEL: Voice Search Looks to Turn Local Search on Its Head
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search
Big Data
Moz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored
consumer behavior
Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies
Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show
Alignable
Data: 34% of SMBs Unsatisfied with Performance of Their Websites
There are still a significant number of small and medium-sized businesses (SMBs) that don’t have websites, as much as 50% or 60% according to some
consumer behavior
Study: Promoted Pins on Pinterest Drive In-Store Sales
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
local media
Data: Consumers Turn to Digital Media for Finding Local Restaurants
Of over 8,000 consumer respondents in a recent LSA survey, more than half had made a restaurant-related purchasing decision within the past 12 months. Extrapolating
attribution
Simplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
Big Data
Data: Location Data Boosts Ad Engagement 30%
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
Belly
Survey: Only 30% of SMBs Say They Can’t Afford Marketing Partner
Marketing and advertising providers have often struggled to scale the SMB market due to the limited budgets of these advertisers and a large population of
indoor location
Webinar: Online to Offline Simplified – Measuring Real World ROI
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET.
LMTS
Pizza vs. Plumbers: Exploring the Local Media Consumer Journey
The path of a consumer searching for pizza is completely different than someone looking for plumbing services. While search engines are the top media used
local media
Understanding the Path-To-Purchase Just Got a Little Easier
In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right
National Small Business Week
Recap: What We Did to Celebrate National Small Business Week
As we’ve mentioned in prior posts, small businesses are critical to the success of the national U.S. economy and marketing is a major contributor to