Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their
We follow the small and medium-sized business (SMB) marketing space closely, analyzing and writing about the many studies and surveys that highlight the perceptions, aptitudes,
Mobile app usage increased by 58 percent in 2015, a recent Flurry study found. App categories that saw the biggest growth included Personalization, News and
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even
Since 2012, organic reach on Facebook has steadily declined, making it harder for small businesses to reach followers and new prospects without paying to do
Roughly nine of every 10 businesses in the U.S. is an SMB, and more than half of the U.S. employee base works for one. However,
Of the millions of mobile apps available, consumers spend the majority of their time with only a few apps like Facebook, YouTube or Facebook Messenger.
In August of 2013 a Yodle survey found that 52% of small and medium-sized businesses (SMBs) did not have a website. About six months later,
In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now hit 79%,
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from
Last year, Google+ and Google My Business wrapped up their messy divorce. Even before the official announcement, Google+ was packing its boxes and moving out
The location-based marketing space and the technology the drives it, are expected to grow this year, driven by adoption from big brands. According to a
While many studies have shown the importance of social media for SMB marketing efforts, specifically Facebook, there appears to be a population of “early adopters”
Today Local Search Association (LSA) and LSA member Vendasta are releasing a new, free report titled, “SMB Advertiser Churn: New Data for an Old Industry
Based on new data from Vendasta, there is a correlation between product pricing and SMB advertiser churn. Companies offering digital products below $100 per month had average
Even with the complexity and fragmentation of audiences as it relates to marketing, a new study finds that most small and medium-sized businesses (SMBs) are
One of the challenges that marketing providers and agencies experience in working with small and medium-sized businesses (SMBs) is making the most of limited marketing
Consumers are spending more time on mobile devices than ever before. Much of that mobile use is in apps. ComScore reports that 77% of all
Despite economic uncertainty, over half (56%) of business leaders plan to increase their marketing budgets in 2016 — mostly in digital. According to the Selligent
Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness
