local media
Study: 38% of Consumers Want Mobile Coupons When Entering Stores
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort
local media
Study: Tire Dealers See Strong Mobile Display Ad Performance
According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through
How Low Can you Go? Diving Deep into Local Ad Performance Metrics
Everyone is touting the benefits of location based marketing as a way to target your desired audience and create higher performing ad campaigns. And there
local media
Introducing LSA Insights: New Local Media Performance and Planning Tool
Today, all of us here at the Local Search Association (LSA) are excited to announce the release of our new local media performance and planning
Borrell Associates
Study: Legacy Media to Capture $12B of Online Ad Spend in 2015
Rebranding is one thing, but reorganizing sales staffs, learning new technologies, updating training practices and basically changing a company from the inside out is a
local media
First Look at LSA’s Unique Local Digital Media Performance and Planning Tool
Please join LSA for an exclusive webinar presentation next Thursday, January 15 from 2 pm – 3 pm ET. The local digital market is the
mobile
The Best Metrics for Quantifying Mobile Campaign Success
As consumers have migrated from desktop to mobile, the industry has struggled with identifying the best metrics to measure and communicate mobile campaign success. Click