Research & Data Archives

Members

How Mobile Usage is Impacting Digital Marketing

In Q3 last year, the US daily average of time spent on mobile devices was greater than that of TV (Flurry Analytics). And with 92%

local media

Chart: Average SMB Uses More Than 7 Marketing Methods

Small businesses in the United States, on average, now use more than seven marketing and advertising methods to promote themselves. That number has steadily been

co-op advertising

Data: 69% of Co-Op Advertising Programs Offer Digital Marketing Funds

According to a recent study by Borrell Associates, co-op advertising programs in North America will be worth roughly $36 billion this year. Some estimates put

Search Engine Land: Ways to Use Video to Boost SEO and ROI

While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand

Local Search

Stat: 44% of Consumers Utilize Online Video on Path to Purchase

Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is

local media

Who Will Grab a Share of the Coming $9 Billion Local Video Market?

In advance of the upcoming Fast Forward Video Summit in Chicago August 18-19, the Local Search Association (LSA) hosted a webinar on August 4 to

online video

Local: Online Video’s Next Frontier

Nearly 75% of all internet traffic will be video by 2017, according to Cisco, and most of that will be viewed on mobile devices by

local media

Data: Who’s Searching This Week and for What Kind of Business?

Based on over 8,000 consumer respondents, LSA recently released an infographic highlighting the top 142 business categories that consumers searched for in the past week.

SEL: Consumer Use of Local Business is on the Rise

Yodle, a local online marketing company recently released a report titled Yodle Insights: What Consumers Want from Local Businesses that surveyed over 6,000 consumers. Yodle

Local Search

Restaurant Search Sites See 30% Growth in Smartphone Audience

The Local Search Association (LSA) recently released consumer data showing that in “past week” searches, restaurants were by far the most searched for business category. The

Local Search

3 Months Later: Measuring Impact of Google’s Mobilegeddon Search Algorithm Change

Three months have passed since the term “Mobilegeddon” was coined after Google launched its algorithm change to boost the mobile search rank of mobile-friendly websites

Burke

Infographic: Top 142 Categories Consumers Searched for in Past Week

Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local

Big Data

Unstructured Data and Mining the Untapped Insight It Contains

We create a lot of data today. IBM estimates our daily production of data is 2.5 exabytes. That’s 2.5 billion gigabytes. Every day. Yet that

2015 SMB Outlook Report

Report: Digital Media Driving Increase in SMB Marketing Budgets

Since 2013, the percentage of SMBs who plan on increasing marketing budgets has grown 12 percentage points each year. According to the 2015 Small Business

Research & Data

Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online

Almost two years ago Nielsen found that the most trusted form of advertising was word-of-mouth with 84% of consumers saying they trust the recommendations from

Research & Data

New SMB Data Reinforces Need to Demystify Digital Marketing

Based on new Local Search Association (LSA) data, driven by digital media outlets, SMBs plan to boost digital spending and now use more than seven

SEL: The Importance of a Cross-Media Marketing Strategy

One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke. It

IAB

SMBs Are Driving Internet Ad Revenues to Historic Levels

From consuming content, to finding information, consumers now spend most of their media time engaged with digital media. The influence the Internet has had on