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inmarket, Location Intelligence, NinthDecimal

inmarket

Playing the Long Game: InMarket Acquires NinthDecimal

Ad tech giant InMarket today announced the acquisition of assets from location intelligence firm NinthDecimal for an undisclosed sum. This brings together a complementary portfolio

Covid Location Index

Ninth Decimal Quantifies CV-19’s Local Business Impact, Part II

Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that

Covid Location Index

Ninth Decimal Quantifies CV-19’s Local Business Impact

Over the past three weeks, we’ve examined data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other

NinthDecimal Beefs Up Multi-Touch Attribution

Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the

Advice Interactive Group

LSA15: Local Make or Break in the Next 24 Months

In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in

bieMEDIA

LSA Members in the News: SMG, bieMEDIA, Dex Media, Yext, NinthDecimal, Neustar

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured

local media

Study: 38% of Consumers Want Mobile Coupons When Entering Stores

Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort