Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Over the past three weeks, we’ve examined data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other
Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort
