inmarket
Playing the Long Game: InMarket Acquires NinthDecimal
Ad tech giant InMarket today announced the acquisition of assets from location intelligence firm NinthDecimal for an undisclosed sum. This brings together a complementary portfolio
Covid Location Index
Ninth Decimal Quantifies CV-19’s Local Business Impact, Part II
Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that
Covid Location Index
Ninth Decimal Quantifies CV-19’s Local Business Impact
Over the past three weeks, we’ve examined data on local-commerce foot traffic patterns — specifically in light of shifting behavior due to quarantining and other
NinthDecimal Beefs Up Multi-Touch Attribution
Television is quickly becoming the next piece in the offline attribution puzzle. This is happening as programmatic ad buying grows in television, and as the
Advice Interactive Group
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
bieMEDIA
LSA Members in the News: SMG, bieMEDIA, Dex Media, Yext, NinthDecimal, Neustar
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured
local media
Study: 38% of Consumers Want Mobile Coupons When Entering Stores
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort