attribution, M&A, Pro Features, Publicis, Retail, revive, SMB

attribution

Publicis Beefs Up its Attribution Play with Mars United Commerce

After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.

agency

Has Publicis Gotten Too Big for Its Own Good?

Publicis has grown into a giant in the agency/ad-tech world through a steady stream of such acquisitions and a focus on blitz-scaling. But has this brought unintended consequences?

influencer marketing

Publicis Propels the Influencer Economy with Influential Acquisition

Publicis Groupe has announced that it has entered into an agreement to acquire influencer marketing company Influential. Publicis will drop $500 million on the deal, which signals confidence in the influencer economy.