As the world returns to IRL activity, so is Shopify. The eCommerce enabler’s latest move turns merchants’ smartphones into POS terminals… no additional hardware required. We examine the drivers and dynamics.
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Last month, Localogy held its annual Place Conference in New York City. The theme was the “real-world metaverse.” Though the broader metaverse continues to be
Live shopping is having a moment. As the staid but lucrative format trudges on in the halls of QVC, it’s finding new life among social apps. TikTok is the latest to jump on board and we break down strategic implications.
Walmart has become the latest retailer to join the immersive shopping age. A corollary to the “shoppability” movement that we often cover, this is all about giving shoppers more immersive options to visualize products.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
Google’s annual Search On event featured several updates to core search and orbiting products like Maps. Given the prominence and centrality of mapping to local commerce, we’ll start there. We break down the drivers and dynamics.
Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.
Multi-location marketing firm Soci has announced a new deal with outdoor hospitality brand Kampgrounds of America (KOA). Soci now becomes the platform of choice for KOA. We examine drivers and dynamics
In the local media and commerce sectors, we continue to see rapid product evolution. But we’re also tracking another evolution: SMBs themselves. How are they advancing? We discuss with Yelp SVP Chad Richard.
Ever-expanding website services giant Newfold Digital announced a definitive agreement to acquire domain management player MarkMonitor for $302.5 million. The deal is subject to close in Q4, subject to regulatory approval.
Instagram has been one of the leaders in democratizing eCommerce and shoppability over the past few years. Now another “Insta” is doing similar: Instacart. With
Bluehost announced a tool that will help SMBs manage their online stores. Known as Online Store, it boasts the ability to get up and running quickly including storefronts, product pages and payment processing.
The Google-Facebook duopoly that’s ruled digital advertising for the past decade continues to erode. That statement is usually made in light of Amazon but we’re talking here about a different player: Apple.
Meta’s hyperlocal play, Facebook Neighborhoods, recently took a step back. It was meant to be Facebook’s answer to NextDoor but it turned out to be too onerous and unfocused, so Meta is pulling the plug on October 1.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
In about 10 days, Localogy will hold its next conference, Localogy Place: The Real World Metaverse. Deviating from common metaverse connotations – involving online synchronous 3D
Instagram is the latest to jump on the latest wave of QR code interest. It has begun to quietly roll out QR codes as an option to share content such as posts, Reels, profiles and locations.
