Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Quick, what’s the most popular social media network or app? TikTok? Instagram? What about streaming platforms? Netflix? HBO Max? I’m sure we all have our
Amazon’s advertising business has exceeded the revenue stream we hear about more often: Amazon Prime. This puts Amazon’s ad-world prominence and promise into perspective. We examine strategic implications.
Data has come to light that validates Instagram’s strengths as a shopping channel. Specifically, Meta reports that more than 1 billion Instagram users actively engage with businesses. We examine strategic implications.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As TikTok continues to gain steam – and face bans by U.S. state governors – reports project it to ramp up its ad revenue dramatically. By dramatically, we mean surpassing Meta, Instagram and YouTube combined. We break it down.
Google has separately announced 3 big search updates this week: continuous scrolling, topic filters, and Chrome shortcuts– we synthesize the updates and dive into strategic drivers and dynamics.
Yelp today launched a new feature that broadens its role in helping consumers execute home services projects. Known as ‘Projects,’ it helps homeowners not only find local service professionals but manage project lifecycles.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As you may recall, we started this week with a look at the early data that was available from Adobe Analytics on the surprising success of Cyber Week so far. Now, to end the week, we have more data from brand-focused digital commerce platform Forter.
In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
After much handwringing over a softening economy’s likely impact on holiday shopping, the season has kicked off with favorable numbers. Black Friday and Cyber Monday saw strong activity levels according to initial figures from Adobe Analytics.
Yext has established a new distribution channel for its search product: AWS. Specifically, Yext Search is now available in the AWS marketplace for users to easily add it to their enterprise software mix. We examine drivers & dynamics.
Though it’s a mature product with a dominant market share, Google’s Maps updates seem to resemble the roadmap of a younger, hungrier product. Its latest update is to make its Live View 3D navigation feature more searchable.
Houzz has launched a new feature that lets home-service pros visualize finished bathroom projects. Using the new feature through a smartphone or tablet, pros can help homeowners visualize design choices on the fly, resulting in more confident design decisions.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Shoes seem to be the new favorite product category for virtual try-ons. Following Amazon’s recent move to let users try on shoes through AR, Google has launched something similar this week. We examine drivers & dynamics.
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue.
Etsy has advanced its ability to unearth rare treasures by adding a visual search feature. Joining the ranks of Google Lens, Snap Scan, and Pinterest Lens, it offers shoppers the ability to find products using their camera instead of their keyboard.
