Google has quietly introduced a change to its review ecosystem that could have outsized implications for local businesses and local SEO: users can now display
For local businesses, visibility is everything. Whether you’re a restaurant, a dental clinic, or a service-area business, showing up when and where your customers are
For multi-location brands, local visibility has always been a balancing act. One under-optimized Google Business Profile or a missing directory listing can mean the difference
As search increasingly becomes an AI-first experience, one of the biggest questions for local SEO is: where is the data that AI presents to users
The world moves in cycles, and technology, innovation, and search marketing are no different. We are moving in a cycle now that can be perfectly
Artificial intelligence is rapidly transforming local SEO, automating key tasks that once required much more significant investments of time and expertise. However, AI is not
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
Traditionally, local search engine optimization has revolved around driving clicks to a business’s website or Google Business Profile (GBP), ultimately leading to more visits, calls,
Yext this week announced that it has acquired Places Scout. For those unfamiliar, Places Scout is a local SEO and location intelligence platform. Used throughout the local search universe, it can uncover insights about SEO and presence strategies, based on how and where businesses show up online.
Local SEO plays a critical role in helping businesses connect with nearby customers and can help small to medium-sized enterprises compete more effectively with large
The past year brought significant changes to Search Engine Optimization, with major algorithm updates and advancements in AI shaking up search engine optimization — local
For many local businesses, especially retail, restaurant, entertainment, and hospitality industry businesses, the holiday season is one of the busiest times of the year. Doubling
Every local business, whether it’s a brick-and-mortar store or a service-area business, should regularly review and revise its local SEO strategy to remain competitive in
Local SEO is a crucial strategy for any brick-and-mortar or service-area business looking to attract nearby customers and compete effectively in the local search market.
In E80 of Localogy‘s This Week in Local podcast, host Mike Boland sits down for Part II of his local SEO masterclass series with Soci
The latest edition of Localogy’s “This Week in Local” podcast delves further into the topic of the day –what impact will ChatGPT have on Google
A big announcement dropped on Friday. We learned that the email marketing company iContact has acquired Moz, one of the most recognized brands in local
The rules of SEO are constantly changing, making it difficult for web developers to keep up with what’s new. Fortunately, there are dozens of tools
Search engines continue to change the rules when it comes to local SEO, resulting in best practices that become less important practices and sometimes even
