Yelp has released new data that challenges assumptions and stereotypes around the increasingly purchase-empowered Gen Z. The report, coproduced with Angus Reid Group, identifies the generation as more independently-minded and less swayed by influencer marketing than commonly thought.
Generation Z is just as media-engaged and tech savvy as they’re often purported to be. eMarketer recently validated this belief with survey data that shows Generation-Z adults (18-24) to have greater engagement with media channels and formats – across the board – than other generations.
News broke yesterday that a Google exec admitted out loud and on stage at an industry event that it is losing search share among younger
A new internal survey from Microsoft Stores of 1,000 small business owners shows how GenZ entrepreneurs’ attitudes towards work, mission, technology, and education differ from
How does Microsoft think about the small business cloud? We asked that very question of Microsoft SMB Channel Strategist Abid Chaudhry, on our latest Above
