consumer behavior
Data: 92% Purchase Within a Day of Conducting Mobile Research
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users
consumer behavior
Data: 72% Have Searched for Coupons While In-Store
The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase.
beacons
Data: 76% Are Using Beacons for Location Analytics
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these
consumer behavior
Placed Study Shows Snapchat Isn’t Just For Reaching Teens
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
consumer behavior
Multi-Channel Customers 30% More Valuable than Single Channel Customers
Shoppers who buy both online and in-store have a 30% greater lifetime value to a business than those who use just one channel according to
consumer behavior
Data: Smartphone Web-Shopping Traffic Passes PC in Q1
Mobile has tranformed the way consumers buy both online and offline. As it relates to e-commerce web traffic, a new study found that smartphones have
calls
Study: 92% of Customer Calls Driven by Digital Media
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline
consumer behavior
Data: Internet Influence over In-Store Shopping Grows
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that
consumer behavior
Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies
Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show
consumer behavior
Study: Promoted Pins on Pinterest Drive In-Store Sales
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
consumer behavior
Data: U.S. Smartphone Penetration Approaching 80%
In 2005 the U.S. smartphone penetration of the mobile phone market was a mere 2%. 10 years later in 2015, penetration has now hit 79%,
Brandify
3 Ways to Better Align with Consumer Behavior
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile