The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase. Smartphones have brought these digital resources in-store, allowing for real-time deal hunting.
According to a new study, 72% of smartphone owners use their mobile devices to look for coupons or offers while in-store. The percentage is even higher among millennials (90%) and affluent shoppers with $100K+ household incomes (81%).
The study also observes, “Savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile.” As with other areas of marketing, brands need a omni-channel approach (digital and print) when delivering deals to customers.
The data comes from the Valassis “2016 Purse String Survey,” which surveyed almost 9,000 respondents. For access to the graphic above, click here.
At the 2016 Place Conference September 21 in Chicago, Valassis will provide insight into a case study featuring Culver’s, a national fast food chain. Check out the agenda or register here.
One Response
Once we enter a store, it is natural for us to look for offers we might have seen while browsing, say, Facebook or other digital spaces. When we enter a store after seeing a Gucci handbag which we would have longed to possess, it is but natural for us to look for any additional discounts we might get. So, looking for coupons/offers once you enter the store just seems to be the most obvious thing to do.