Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and
In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to
While 66% of marketers think that they are doing an excellent or very good job at personalizing advertisements or marketing communications, only 31% of consumers
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major
Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study
Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and
Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm –
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical
