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Acquity Brands, Annual Conference, Big Data, Foursquare, Google, indoor location, PlaceConf, PlaceIQ, proximity marketing, Research & Data, Tracking & Attribution

Acquity Brands

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked

Annual Conference

PlaceConf: McDonald’s Campaign Connects Offline Data Signals with Customers

During a discussion of a case study with NinthDecimal and OMD, the Place Conference audience heard about how McDonald’s was able to build awareness and

Annual Conference

PlaceConf: What Shell Learned about Consumer Behavior from Location Data

In an effort to better understand consumer behavior, Shell, owner of Penzoil auto service stations, launched an in-app display campaign with the intention of boosting

2016 Place Conference

What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming

artificial intelligence

How AI & Location Insight Can Solve the Franchise Analytics Problem

Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,

Big Data

What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?

Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait

Big Data

The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners

Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar

2016 Place Conference

A Taste of #PlaceConf (Chicago, September 21)

This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,

Big Data

YP’s Audience Cartography to Bring Location “Stories” to Brands

Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for

Big Data

Moz Webinar Replay: How to Measure Success in Local Search

Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored

attribution

Simplifying the Online-to-Offline Conversion Funnel

Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The

Big Data

Data: Location Data Boosts Ad Engagement 30%

Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to

Big Data

Consumers Want Personalized Messages, Marketers Not Delivering

While 66% of marketers think that they are doing an excellent or very good job at personalizing advertisements or marketing communications, only 31% of consumers

Big Data

Marketers Overwhelmed by Influx of Digital Marketing Data

As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major

Big Data

Webinar: Unified Reporting – Taming Data Overload with Integrated Analytics

Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local

Altimeter Group

Data: 54% of Retailers Say Digital Targeting Not a Priority

When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study

bad data

How Small Businesses Can Maximize Their Impact Using Mobile Location Data

Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and

Big Data

Webinar: Enhanced Content – The Local Search Data Gap

Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm –

5 Underused Marketing Strategies with Big Payoffs

The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op

Big Data

Using Mobile Data to Overcome ‘Customer Amnesia’

Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical

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