Webinar: Enhanced Content – The Local Search Data Gap

Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm – 3:00 pm ET.

Local business listings are seen by millions of consumers every day across search engines, mobile applications, and navigation systems. Yet critical information such as hours of operation and business descriptions are missing from a majority local listings. This gap between what consumers are seeking and what they are finding online has become the local search data gap. It exists because many businesses do not understand the value or process for providing enhanced content through their local listings.

Join the local listing experts from Go Local and Infogroup as they identify what local listing information is failing to reach consumers searching online and why enhanced content should be a part of your local search strategy.

You will learn:

  • What types of listing data is failing to reach consumers that are searching online
  • How industries stack up against one another when it comes to local listings management
  • How agencies and brands can begin to close the local search data gap by providing enhanced content to users

Spots are limited so reserve your seat today!

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2 Responses

  1. Hi Joe,

    Why, oh why, is it not possible to subscribe to the LSA blog via email?? I’ll bet that a huge amount of your readers either have no idea what an RSS feed is and/or don’t want to use one, preferring instead to get the content they want via email.

    Signed,

    A UX freak who actually enjoys your blog and would like to subscribe. But not by RSS feed.

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