PlaceIQ
Deals Pile Up as PlaceIQ Acquires Freckle IoT
It’s been a busy week for location data deals. This week’s events have also validated a consolidation prediction made by the Localogy Analyst Team back
Acquity Brands
PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters
Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked
Annual Conference
LSA15: Advanced Uses of Mobile Location
This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and