After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
Foursquare announced a new feature known as Closed Loop Attribution. Nested within its core Attribution product, it offers a holistic picture of which channels produce results.
TV advertising is where GroundTruth and a few others have focused offline attribution efforts. And the latest brings the good-old QR codes into the mix as an attribution mechanism. We examine.
You’ve likely heard the saying that the automobile is the next mobile device. This continues to evolve as the device we park in our driveways inherits the role of the one we carry in our pockets. This is already materializing in a new flavor of local ad attribution.
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The
CallRail, based in Atlanta, GA, provides call tracking and analytics services to more than 15,000 businesses and marketing agencies in the United States and Canada.
