acquisition, Adobe, Pro Features, revive, Semrush, SMB

acquisition

GEO’s Big Moment: Behind Adobe’s $1.9B Semrush Acquisition

Adobe announced yesterday that it will acquire digital marketing and SEO giant Semrush for $1.9 billion. Among other things, this signals the importance of generative engine optimization (GEO), as Adobe looks to integrate content optimization into the creative outputs of its flagship Creative Cloud.

acquisition

Hibu Acquires RevLocal to Go Deeper and Wider

SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things

acquisition

Alphabet Still in the Hunt for HubSpot

Last month we wrote a bit skeptically about the possibility of Google’s parent company Alphabet acquiring the digital marketing/CRM software company HubSpot. Reporting this week