The past week in Local news was highlighted with Microsoft and Criteo transforming retail media, Tiger Pistol and AdBud, the potential effects of TikTok Shop,
According to research firm CB Insights’ State of Venture Q2 report, AI-focused startups accounted for 28% of venture funding globally in the second quarter of
This week saw “Black Friday in July.” That’s right, it was Prime Day… which is actually two days. The Amazon-invented holiday broke records this year and we have all the data and takeaways.
I am not a rabid TikTok user. Nor has anyone flattered me by accusing me of being in TikTok’s target demo. But I do enjoy
Microsoft Designer launches this week as a web and mobile app to fullfill a variety of Canva-like no-code design functions. And it’s built with modern AI-first design principles, rather than catching up to add AI to an existing suite.
Tiger Pistol announced today that it’s partnering AdBud. The collaboration creates a new feature in AdBud’s platform called Automatic SoMe ads, which lets users – mostly agencies and brands – manage and optimize Facebook and Instagram campaigns.
In Episode 84 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I use the example of AI startup Ario to discuss
Microsoft formed a deal with Criteo to bring more direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business.
In April, I wrote about the possibility that AI influencers will supplant flesh and blood influencers. My colleague Mike Boland and I also discussed this
The U.S. ban on TikTok, signed into law in March (which isn’t quite a ban) appears to be harming ad spending on the platform. Spending
DOOH’s latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local advertising?
The reputation management platform Chatmeter has rolled out Local Pages 2.0, a tool designed to help multi-location brands “dominate page one search results” in their
Search engine optimization (SEO) is crucial for multi-location businesses of all sizes in all industries, but it’s important to understand the differences between local SEO
With $6 million in seed funding, Enso aims to assist various SMB daily operations and marketing tasks through pre-programed and purpose-built AI agents.
Misery loves company. Such is the premise (kind of) of a recent piece from Crunchbase that shows the receipts on a pattern in the startup
PitchBook reports that software valuations in the first half of 2024 have returned to pre-slump (pre-Q1 2022) levels. But there’s a catch. We examine.
In Episode 83 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I discuss the rapid evolution of retail media from the
A Florida man shot down a Walmart delivery drone after thinking it was spying on him. What are the implications for the future of last-mile local delivery?
We’ve recently covered Meta’s challenges with European regulators. According to a recent story in Reuters, Meta isn’t the only big tech big dog to find itself
The past week in Local news was highlighted with the news of Google local search enhancements, the new SOCi Chat, Walmart’s immersive shopping play and
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