Apple’s local commerce efforts continue to expand. Beyond ongoing Apple Maps improvements, its latest play is local event discovery. It’s bringing festival and concert content to two fitting places: Apple Music and Apple Maps.
Amazon’s new TikTok-like shopping feed has rolled out to all U.S. users. Known as Inspire, it was previously available in closed beta, containing short-form videos and photos that feature products for sale on Amazon.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Google’s I/O annual developer conference had the standard slate of rapid-fire announcements from across the Googleverse. We we break down our three biggest takeaways to cap the week.
Now that AI has inflected in underlying capabilities and applicability, could this accelerate the promise of shoppable television? We examine the latest market evidence and outcomes from IAB NewFronts.
Amazon continues to find new places to sell you things. The latest is its “Amazon Anywhere” service that brings eCommerce to third-party apps and games, including customized and branded stores.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Frontdoor has announced a new app to streamline service calls to Homeowners. Utilizing “see what I see,” remote guidance, it empowers homeowners to diagnose – and even fix – issues with the live help of experts and an upheld smartphone.
We can now add another local media and commerce player to the list of AI integrations: NextDoor. Specifically, the company has launched a feature that helps its users automate post creation.
The latest player has joined the mix of retailers catering to SMBs: IKEA. The company launched the IKEA Business Network Loyalty Program to offer SMBs perks such as 5 percent discounts store-wide.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
The latest Snapchat+ milestone is that it has reached 3 million paid users. That’s up from 2 million in February and 1 million in August – indicating not only healthy user growth but accelerated adoption. We examine drives & dynamics.
Shopify continues to expand its functionality for one-stop-shop appeal, and to broaden its addressable market of SMBs. The latest move in this effort comes Shopify Bill Pay, helping SMBs manage vendor payments.
You can now add Yelp to the growing list of companies integrating AI to boost its user experience. And like much of the AI advancement and excitement over the past few months, this involves conversational AI and large language models.
Accessibility is one of those elements that’s increasingly, and rightly, integrated into technologies across the board. For SMBs, this isn’t just about accessibility in their
After two days of intense sessions on local marketing and commerce dynamics, we sit down with an enlightening and entertaining interview with VC and Shark
The way we pay for things continues to evolve. That goes for consumer buying habits among gen-z and others, as well as the ways that
Out of Home (OOH) consists of legacy media like billboards, but it’s also one of the fastest growing location-based media channels, given the expansion of
A key segment within the world of local marketing and commerce is multi-location brands. And often, they’re run on a franchise model. This brings its
