Author Archive

Mapping - Apple Refines its Immersive Maps

Apple Maps Raises the Stakes

Apple Maps has announced that some of its most colorful new features – including Look Around and “Detailed City Experience” – are now more widely available in 20 additional cities.

Legacy AI Assistants: Renovate or Replace?

Google is considering a GPT-style brain transplant for its flagship Assistant. This flows from the recent acceleration in underlying tech and standards around AI.

Vibenomics and Placer.AI Accelerate the Rise of Retail Media

In-store digital advertising platform Vibenomics has announced a collaboration with location intelligence leader Placer.ai. In short, the latter’s location data will empower and elevate the former’s in-store audio and display advertising.

How Many SMBs Will Adopt SaaS (or Increase Spend)?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Roku & Shopify Team Up for T-Commerce

Roku has announced the latest partner to accelerate its T-Commerce play: Shopify. The collaboration will position Shopify merchants and their products as targeted ads throughout the Roku UX.

Can X (née Twitter) Be the Everything App?

Fulfilling a move that Elon Musk has telegraphed for months, the Twitter brand is gone, and X now lives there. How does this track to his explicit ambitions to build the ‘everything app?’

Is Apple GPT the Death Knell for Siri?

Rumors have been swirling about Apple’s R&D in AI. Known as “Apple GPT.” It’s allegedly being tested internally among employees, with a wider rollout to come next year. The big question: what does this mean for Siri?

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?

Where Does SaaS Meet SMB Expectations (and Where Doesn’t It)?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Adobe Firefly: One Billion Served

Adobe Firefly has reached one billion images generated. This comes four months after the tool launched – a pace that is propelled by Firefly’s positioning in the ubiquitous creative cloud.

Not Your Grandfather’s Google Calendar

The humble online calendar is advancing. This longstanding and unsexy format rarely gets updates. But in the last few weeks alone, we’ve noticed an uptick in updates to calendar tech. 

Where Do SMB In-Person Software Sales Go Wrong?

What are SMBs’ Biggest Reasons for Not Adopting SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

As Instagram Retreats, TikTok Emerges As a Shopping Destination

Will TikTok Break into Native eCommerce?

We continue to track clues that TikTok has its own homegrown eCommerce program brewing. Known as “Trendy Beat” it’s a shopping section where TikTok will act natively as an eCommerce store, similar to Amazon.

Will Enterprise Device Management Boost Vision Pro Adoption?

Apple Vision Pro: Playing the Long Game

What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle. 

Bluehost Launches WonderSuite to Up-Level SMB Websites

Bluehost has announced a feature that’s meant to help SMBs build advanced websites. Known as WonderSuite, it’s a sort of digital co-pilot for the creation and ongoing management of business websites.

How AI Can Be a Strong Partner for SMB Growth

What are SMBs’ Biggest Reasons for Adopting SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Amazon Taps SMBs for Last-Mile Delivery

Amazon’s latest move is to tap small businesses as last-mile delivery resources. The idea is that local salons and coffee shops can make some extra scratch by delivering packages for Amazon.

Chatmeter Embracing AI-based Risk Monitoring Localogy

Chatmeter Rethinks Customer Surveys

Chatmeter has launched a new product to inform and empower local businesses with better customer knowledge. Known as Surveys, it lets businesses create their own surveys and gain access to customer insights to guide business decisions.

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy

What SaaS Functions are SMBs Drawn to?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.