Niantic continues to push the ball forward for immersive location-based advertising. Its latest move is Rewarded AR ads, which immerses players in branded content in the world around them during gameplay.
TikTok has launched a new hub for agencies and SMBs, mean to be an educational resource for their ongoing TikTok endeavors. Known as the TikTok Agency Hub, it includes case studies, best practices, and guides to becoming more TikTok-savvy.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Adobe has announced that it’s beginning to roll out Firefly to enterprise users. It was previously launched as a standalone tool for creative pros to generate AI-fueled visual assets. But its magic will be in Creative Cloud integrations
After initially getting lots of grief for being late to the generative AI party – despite years of research and positioning around AI in general – Google has sprung back with rapid-fire rollouts. We examine the latest shopping and travel updates.
Due to Apple’s classic halo effect, spatial computing in general is gaining steam in the wake of Apple Vision Pro’s Launch. We look at the last week’s uptick in immersive marketing & commerce.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
SMB-focused martech innovator Scorpion has announced a partnership with Thumbtack which will integrate the latter’s home services pro channel into the former’s lead optimization platform.
As you’ve likely heard, Apple on Monday released its much-anticipated mixed-reality headset. Without having tried the Apple Vision Pro ourselves, we’ll keep our reactions at
One area of digital marketing is popup marketing. Because this art lies within the domain of websites, it’s become part of the bundle from top website builders. One exemplar is Duda. We distill insights from co-founder & CEO Itai Sadan.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
No-code website builder Wix has announced an alliance with Moneris to power online shops for Canadian SMBs. Together, they can offer a holistic set of services for setting up eCommerce with minimal friction.
Web.com today becomes the latest company to integrate AI into its workflows. This includes an AI domain name generator and an AI writer for website copy – both meant to help SMBs in some of the most onerous parts of website-building.
To document big tech’s AI investment and integration, we’re bringing you this two-part series on Google and Microsoft’s latest events. After covering Google last week, we continue here in Part II on AI highlights from Microsoft’s Build conference.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Wix is boosting its bundle. Its recently-launched ‘Google Ads with Wix’ lets its website customers create Google search ad campaigns, right within the Wix platform.
The AI land grab is underway. This could be seen in the past week alone, when Google and Microsoft held major events where AI took center stage. We unpack takeaways in this two-part series.
Meta has entered into an agreement with Shutterstock to sell Giphy for $53 million. It acquired the GIF engine in 2020 for $400 million, meaning that it will recoup about 13 percent of the original investment. That’s a big write-down but there’s more to it.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Cox Communications is taking over sin city, or at least a portion of it. The cable & media giant has deployed a private wireless network covering eight blocks around Fremont Street.
