Local Beats: Foursquare, Google & Poshmark
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Mike Boland
October 25, 2024
Mike Boland
Mike Boland, senior analyst with Localogy, was one of Silicon Valley’s first tech reporters of the internet age as a staff reporter for Forbes magazine starting in 2000. His comments have appeared in The New Yorker, The Wall Street Journal and The New York Times.
Q3 Funding: AI Sucks All the Air out of the Room
PitchBook reports that venture funding for generative AI companies totaled $3.9 billion in Q3. This was spread over 206 deals, not counting OpenAI’s $6.6 billion round, as that’s an outlier that skews the data.
Mike Boland
October 24, 2024
Gen Z is More Media-Engaged than Other Generations
Generation Z is just as media-engaged and tech savvy as they’re often purported to be. eMarketer recently validated this belief with survey data that shows Generation-Z adults (18-24) to have greater engagement with media channels and formats – across the board – than other generations.
Mike Boland
October 24, 2024
Tiger Pistol Releases a Playbook for QSR Loyalty Programs
Tiger Pistol today addressed the world of quick-service restaurants (QSRs) with a published playbook on marketing best practices. Entitled The Next Step in QSR Loyalty Programs: Driving Engagement, Sales, and Retention with Local Digital Advertising Strategies, it’s meant to guide QSR loyalty programs.
Mike Boland
October 23, 2024
Which QSRs Have the Best Reputation?
What are the most loved fast food restaurants (a.k.a. quick-service restaurants) in the U.S.? According to Chatmeter, Chick-fil-A takes the top prize, followed by Carl’s Jr./Hardees, and Arby’s. The firm released its 2024 QSR Reputation Ranking report this week, tracking the largest QSRs in the U.S..
Mike Boland
October 22, 2024
Local Beats: Salesforce, Squarespace & New FTC Action
In this edition of Localogy’s Local Beats, we examine news and moves from Salesforce, Squarespace & the U.S. Federal Trade Commission.
Mike Boland
October 18, 2024
Google Shopping Gets a Brain Transplant
Google announced this week that AI will now be infused in the Shopping tab. This includes more intelligent shopping suggestions as well as a new personalized scrollable feed of shoppable items.
Mike Boland
October 18, 2024
Apple Infuses Business Connect Deeper into its Ecosystem
Apple has announced that it’s expanding Apple Business Connect (ABC) deeper into its apps and features, including Mail, Tap to Pay, and Phone.
Mike Boland
October 17, 2024
Walmart’s Adaptive Retail Mixes a Cocktail of Emerging Tech
Walmart has federated several disparate tech efforts into its latest formalized program: Adaptive Retail. It contains some programs underway and some still developing, for a cocktail of emerging tech infusions.
Mike Boland
October 16, 2024
Local Radar: AI Takes Over Sales, Bookkeeping & Food Sourcing
In this edition of Localogy’s Local Radar, we examine newly funded companies Permanent, Finally, and 11x.ai
Mike Boland
October 15, 2024
Local Beats: Google, TikTok & LinkedIn
In this edition of Localogy’s Local Beats, we examine news and moves from Google, TikTok & LinkedIn.
Mike Boland
October 11, 2024
Yext Elevates AI’s Role in Optimizing Business Reviews
Yext this week announced the launch of its expanded AI Review Generation feature. It lets businesses request and manage reviews from 80 supported review sites including Google, and Facebook.
Mike Boland
October 10, 2024
Retail Media’s Latest Evolution: Standardization
The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
Mike Boland
October 10, 2024
Google Signals How it Will Monetize AI (for now)
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
Mike Boland
October 9, 2024
Local Radar: Fresh Funding in Autos, Restaurants & Healthcare
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
Mike Boland
October 8, 2024
Local Beats: OpenAI, Pinterest & Amazon
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Mike Boland
October 4, 2024
Yext Adds TikTok to its Publisher Network
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
Mike Boland
October 4, 2024
The Latest in the Social Engagement/Monetization Balancing Act
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
Mike Boland
October 3, 2024
Snapchat Launches Footsteps, a Location Log for Snap Map
Snap this week is rolling out a new feature to iOS users to help them track and save their local adventures. Known as Footsteps, it offers greater structure around one’s local activity.
Mike Boland
October 2, 2024
Local Radar: Airship, Moxie & Mangomint
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Mike Boland
October 1, 2024