One of the AI era’s emerging topics – and source of much handwringing in the media sphere – is the technology’s acceleration of zero-click search. vcita weighs in with tips & tactics.
Instagram this week fired the latest shot in the social mapping wars. It announced Instagram Map, a social mapping tool that resembles Snap Map in arraying content and friend updates on a Map UI. This is just the latest in a string of Instagram mapping moves that built up to this point.
Yelp made a move this week that deepens its relationships with national brands – an area of development housed in its Yelp for Brands division. Specifically, it launched a toolkit for consumer-facing brands to more effectively market themselves in location-relevant ways, including local flair & flavors.
Quick serve restaurants (QSRs) represent a piece of the local media and advertising pie. And like other high-value verticals in that world, it’s subject to a specific set of challenges – both cyclical and secular. Tiger Pistol tackles these challenges in its latest playbook.
AI continues its rapid takeover of tech, media, and culture. But how much is it actually being used. We examine the latest analytics.
Thryv holdings announced Q2 earnings and the story is similar to Q4: SaaS continues to be the growth engine as it manages planned declines in its legacy print directories business.
vcita has released a new report that signals a double-edged sword for marketing agencies that work with SMBs. Known as vcita’s 2025 SMB Marketing Report, it demonstrates how SMBs show healthy levels of outsourced spending on marketing, however they’re showing high churn rates.
AI communications platform Sendbird today took a step towards resolving AI’s early-stage trust issues. Its new Trust OS is an accountability system that makes AI agents more trustworthy. It does this through 14 features and functions that breed accountability, oversight, and responsible agent behavior.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
Hyperlocal social app Nextdoor has launched a big redesign. Known as the ‘new Nextdoor, ‘ this applies across its digital touchpoints, including web and apps. But beyond a facelift and redesigned layout, there are deeper functional refinements meant to align with the company’s broader evolutions.
Is the elevated use of AI engines and their citations offsetting the effects of zero-click search? In other words, organic traffic from Google is declining per the above. But does greater ChatGPT usage – and resulting referrals and traffic – counterbalance those declines.
62 percent of consumers trust AI to help them discover businesses and brands. This surprisingly high figure comes from a new piece of research from Yext. Known as The Rise of AI Search Archetypes, it looks at how consumers are adopting AI and how they trust it to discover, evaluate, and choose brands.
Evocalize today announced a new partnership with Atlantic Bay Mortgage. This will bring Evocalize’s platform and Co-Marketing network to Atlantic Bay’s mortgage bankers. Among other things, this lets Evocalize continue to pioneer the art of co-marketing in the high-stakes real-estate vertical.
Google over the years has experimented with various ways to call local businesses for you. That includes the ill-fated Duplex, as well as its more
To get more color on Bluehost’s evolutionary path and directional heading, we recently had the chance to catch up with CEO Sachin Puri. Appointed to the role in May, Puri takes over at a time when Bluehost has ample momentum and velocity. So what’s the vision, and where will Bluehost go next?
Amazon Prime Day – which is really four days – reached record sales this year. Stretching from July 8th to 11th, U.S. retailers saw $24.1 billion in online spending, which is 30.3 percent year-over-year growth. It’s also the equivalent of two Black Fridays given 2024 online Black Friday sales of $10.8 billion.
Rocketlane’s Propel 25 took place recently in Santa Clara, CA. To save time for Localogy Insider readers, we’ve synthesized some of the event’s main takeaways.
Following closely behind Perplexity’s new pricing tier that we covered yesterday, the company has teased its latest offering: the Comet AI browser. Then in a matter of hours, Reuters reported that OpenAI, not to be outdone, has plans for a browser of its own. Welcome to the AI era’s browser wars.
In the early stages of AI’s current wave, there’s still lots of experimentation. Most of that is around where the technology works and doesn’t work, as we examined yesterday. But it’s also about the all-important matter of price elasticity. What are users willing to pay, and how does pricing impact demand?
AI is great at some things but not others. And it’s not a silver bullet for everything, as its current hype cycle may have you believe. In fact it can do more harm than good in some situations, according to our research, such as marketing software to SMBs that’s labeled as “AI-powered”
