Author Archive

L23: Meeting SMBs Where They Are

There are all kinds of channels through which to reach SMBs. This has diversified well beyond the traditional local sales channels such as yellow pages

L23: AI From Theory to Reality

Among the big five tech giants, Microsoft has been most active in leaning into all the recent AI excitement. This has been an opportunity to

L23: Local SEO Trends

Trends come and go in local media, advertising, and commerce… but local search continues to be a foundational aspect of SMB marketing. By association, SEO

Ads That Evoke Emotion Generate 4x More Impact

AI Chatbots Gain Traction Beyond the Buzz

Conversational AI is all the buzz in tech & media circles. But unlike hype cycles without substance (we’re looking at you metaverse), AI is finding real traction. We examine the evidence.

Instagram Advances Its Creator-Economy Play

The creator economy continues to emerge as a subset of the SMB universe. Instagram has recently advanced this segment with its creator marketplace API that lets creators and brands find each other.

Basis Technologies Uses CRM Data to Engage Customers Across Any Device

What Business Functions Drive the Greatest SMB SaaS Demand?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

PayPal Adds Apple Pay for SMBs

Paypal has announced that it’s adding Apple Pay to its payment options for eCommerce-enabled SMBs. We dive into the details and strategic implications.

SaaS Apps

Web.com Launches SMB Appointment Scheduler

Web.com has launched a new SMB appointment scheduling tool. Known as MySchedulr, it streamlines the process of booking and managing appointments for appointment-based SMBs like home services and salons. 

Gravy Analytics Named Among Fastest-Growing Co’s

Location intelligence specialist Gravy Analytics is now one of the fastest-growing companies in the Americas. The Financial Times gave the company the nod (coming in at #332) in its 2023 list.

How Are SaaS Tools Catching on with SMBs?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

TikTok SMB Showdown: Nail Art & Seductive Chicken

We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.

Amazon One Resurfaces

Amazon has announced that Panera Bread will integrate Amazon One. It will be the first food-based establishment to do so as it was previously used in grocery and event ticketing. We examine drivers and dynamics.   

Adobe Scales AI Across the Creative Cloud

Adobe has launched Firefly, bringing generative AI to the Creative Cloud. The headline here is Adobe’s ability to scale generative AI by integrating it across the ubiquitous Creative Cloud – from Photoshop to Illustrator.

TikTok Launches Branded Effects

Though TikTok faces an uncertain future in the U.S., that’s not stopping it from rolling out new products. This week it launched a new platform designed for brands and SMBs to build and customize interactive lenses (or effects, as TikTok calls them).

Snap Brings Lens Creation to SMB SaaS

Snap’s new AR Enterprise Services (ARES) launched today to empower consumer-facing companies to turn their products into interactive lenses. And they can do so in a hosted and supported SaaS product.

Yext no-code page builder

Yext Expands Its Stack with No-Code Page Builder

Yext this week has made another power move by launching a no-code page builder. This effectively deepens Yext’s presence in the website builder competitive space and makes its next move into adjacent features.