L25 – Scaling Software Through Partnerships
How do you squeeze more value out of your product and find partners to help scale and distribute it? Upwork did just this tells us how…
Localogy
April 7, 2025
Localogy
L25 – Lessons in Raising Money in 2025
What are the dynamics that rule the current fundraising environment? The answer is different, depending on whom you ask. So we did the asking at L25…
Localogy
April 7, 2025
L25 – Show Rather than Tell, with Location Intelligence
Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
Localogy
April 4, 2025
L25 – Anatomy of a Product Development Cycle
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Localogy
April 4, 2025
L25 – What is Anti-PR and Why Does it Matter?
Most tech startups do PR wrong. How should they be thinking and acting? JOTO PR Disruptors’ Karla Jo Helms has answers.
Localogy
April 3, 2025
L25 – What’s The State of Local Search in 2025?
Search is changing rapidly in the AI era. What does it mean for local marketers? Places Scout founder Mark Kabana gives us his take…
Localogy
April 3, 2025
L25 – What’s the State of Social Media Marketing?
How is social media changing amidst the rise of AI? Monica Ho has a front-row seat and shares her observations and insights with the L25 audience.
Localogy
April 2, 2025
L25 – Lessons in Scaling from $20M to $200M
10x-ing revenue to $200 million is no easy feat. How is it done? Scorpion Chief Revenue Officer Jamie Adams did it and tells us how.
Localogy
April 2, 2025
L25 – What’s the Impact of Organic Social in the AI Age?
What’s the impact of organic social media marketing when done right, and how is that evolving in the AI age? We tackled this in a
Localogy
April 1, 2025
L25 – What is Generative Engine Optimization (GEO) and Why is it Important?
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25
Localogy
March 28, 2025
L25 – Demystifying the Algorithm
SEO is all about reverse engineering Google’s ranking factors. And that’s a moving target. Andrew Shotland’s lifelong mission has been to follow that target, and
Localogy
March 27, 2025
L25 – Hype and Hyper Disruption in AI Search
AI isn’t just transforming the way we retrieve online information, it’s forcing Google to disrupt itself. How will that play out for consumers and marketers
Localogy
March 26, 2025
L25 – Bringing It All Together with Personalized SMB Ads
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies
Localogy
March 26, 2025
L25 – Defining AI in SaaS
AI continues to be integrated into SMB SaaS products. But there are a range of approaches to do this in terms of how front &
Localogy
March 25, 2025
L25 – Agentic AI: The Holy Grail for SMBs?
One valuable subsegment of AI’s takeover is its application to SMB-facing marketing tools. That includes agentic AI that lets consumers interface with the business in
Localogy
March 25, 2025
L25 – A Conversation with Yelp
Today’s SMB continues to evolve, given several macro factors. How do today’s SMB profile and how does it differ from ten years ago? No one
Localogy
March 24, 2025
Yext AI, TikTok Comes for Google, Publicis Attribution and SEO Competitor Analysis
Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution
Localogy
September 30, 2024
Yext Social, Gannett and Yelp Ads, Foursquare Sales Impact, and SEO for MULO
Here’s a quick look at the top stories in Local, Yext announces Yext Social, Gannett’s LocaliQ raises game with Yelp Ads, Foursquare releases Sales Impact
Localogy
September 16, 2024
Google’s Big Release, FranShares, Top Social Apps and Google Business Profile Management
Here’s a quick look at the top stories in Local, Google’s big release, FranShares lowers funding barriers, Top Social Apps by Engagment, and Google Business
Localogy
September 9, 2024
Walmart+ and Burger King, Yelp Antitrust Lawsuit, Openmart, vCita on Telco Channel
Here’s a quick look at the top stories in Local, Walmart+ collaborates with Burger King, Yelp Antitrust Lawsuit with Google, Openmart tackles SMB SaaS challenges,
Localogy
September 3, 2024