Twitter’s new Location Spotlight lets SMBs add listings-like content to their Twitter profiles, including location, contact info, and hours of operation. We examine the details and dynamics.
Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.
Twitter has become the latest tech player to jump on the shoppability trend with the launch of Twitter Shops. We dive into the dynamics, drivers, and strategic implications.
Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.
Today Twitter announced that its founder Jack Dorsey (@Jack) will step down as CEO. His replacement, interestingly, is the company’s current CTO, Parag Agrawal. We
It’s not terribly difficult to paint a scenario where a super app could make your life easier. But I’m still going to borrow one from
After much speculation, pressure from investors, and a few feints from Twitter, the microblogging platform appears poised to roll out a subscription-based product called Blue
Earlier this week I did something I don’t do often enough. I joined a webinar that I wasn’t involved in as a host, moderator, or
Last week Twitter acquired the podcasting app Breaker. But Twitter apparently isn’t planning to integrate the Breaker app into its platform. Instead, Twitter will kill
We’ve written recently about the growing chorus of critics calling for Twitter to move from an ad-supported business model to a subscription-based model. And also