Twitter Launches “Product Drops” for Online Merchants

Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.


Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.