Twitter Archives

Payments

X Takes the Next Step Towards Super-App Status

App researchers have found experimental code for a “Payments” button in the X navigation bar. What does this mean for our ongoing speculation that X is building a super app?

So, How’s It Going Threads?

Recently, my Localogy colleague Mike Boland and I recorded a soon-to-be-published episode of This Week in Local. On it, we riff on Threads. Something we

Payments

X Flies Closer to Super-App Ambitions

It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.

Ep. 32 Asks Will Apple GPT Kill Siri & Does “X” Mark the Super App?

“If you can pull off a super app, you have a few things. You have scale. You have stickiness. And you have sustainability. The three

Pro Features

Can X (née Twitter) Be the Everything App?

Fulfilling a move that Elon Musk has telegraphed for months, the Twitter brand is gone, and X now lives there. How does this track to his explicit ambitions to build the ‘everything app?’

Pro Features

Twitter Rolls Out Location Spotlight Globally

Twitter announced that its new Location Spotlight feature is available to any business. This lets SMBs add listings-esque content to their profiles, including location, contact info, and hours of operation.

local listings

Twitter Gets More SMB-Friendly with Location Spotlight

Twitter’s new Location Spotlight lets SMBs add listings-like content to their Twitter profiles, including location, contact info, and hours of operation. We examine the details and dynamics.

eCommerce

Twitter Launches “Product Drops” for Online Merchants

Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.

eCommerce

Twitter Gets More Shoppable with Mobile Storefronts

Twitter has become the latest tech player to jump on the shoppability trend with the launch of Twitter Shops. We dive into the dynamics, drivers, and strategic implications.

Advertising

Twitter’s MoPub Sale and the State of Digital Media

Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.

Fintech

Jack Dorsey Leaves Twitter for His One True Love — Fintech

Today Twitter announced that its founder Jack Dorsey (@Jack) will step down as CEO. His replacement, interestingly, is the company’s current CTO, Parag Agrawal. We

Paypal

Will 2022 Be the Year of the Super App?

It’s not terribly difficult to paint a scenario where a super app could make your life easier. But I’m still going to borrow one from

Products

Is Blue the Right Subscription Play for Twitter?

After much speculation, pressure from investors, and a few feints from Twitter, the microblogging platform appears poised to roll out a subscription-based product called Blue

Slice

Webinar Offers a Clinic on Tech Leadership

Earlier this week I did something I don’t do often enough. I joined a webinar that I wasn’t involved in as a host, moderator, or

podcasting

Twitter Buys Breaker, Raises Questions About Its Audio Strategy

Last week Twitter acquired the podcasting app Breaker. But Twitter apparently isn’t planning to integrate the Breaker app into its platform. Instead, Twitter will kill

earnings

Falling Ad Revenues Add Pressure for Twitter Subscription Play

We’ve written recently about the growing chorus of critics calling for Twitter to move from an ad-supported business model to a subscription-based model. And also

subscriptions

Is Twitter Really Shifting to a Subscription Model?

There is emerging evidence that Twitter is considering launching a subscription-based service using the code name Gryphon. A recent Twitter job posting for a “senior