SEO Archives

SEO

The Shifting Sands of the Local SERP: Lead Source Diversification

Have you looked at your business’s Google Search Engine Results Page (SERP) lately? Do you regularly compare past and present SERP screenshots so you can

AI Search Shifts the Local SEO Playbook for SMBs a Yext Story

What’s the State of Local Search in the AI Era?

Yext this week hosted a who’s who of search experts, including Local SEO Guide’s Andrew Shotland, Sterling Sky’s Joy Hawkins, and Search Lab’s Greg Gifford. These are some of the biggest hitters in local SEO and we have the summarized takeaways.

Content

The Content Catalyst: How Client Stories Can Skyrocket Your Visibility

Let’s face it: whether you’re a dentist, a lawyer, or an HVAC professional, your biggest content challenge when facing the Google giant is proving you’re

Local Optimization

From Skeptic to Soaring: The Data-Backed Argument for “Near Me” Optimization

While it is very normal to encounter a plethora of opinions on optimization for a page to increase ranking and, therefore, revenue for clients in

AI-Driven

What Businesses Need To Know About Local Keyword Targeting and AI-Driven Search

For years, local keyword targeting has followed a predictable formula. If you run a plumbing business in Seattle, you optimize for “plumber Seattle.” If you’re

Geo-grid

Why Multi-Location Businesses Need Custom Geo-Grid Rank Tracking

Geo-grid rank tracking is a valuable strategy for multi-location businesses looking to precisely track local search rankings across locations and get hyperlocal insights into local

Local Search

Weather Report: Local SEO Guide Releases SERP Summary

Local SEO Guide’s SERP Summary, released this week, makes sense of a key component of Google Search: the results page itself.

Google

Google Goes to Washington, Part II: JOTO PR Disruptors Weighs In

What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights.

Chrome Challenged: A Conversation with Andrew Shotland

Google

Google Goes to Washington: A Conversation with Andrew Shotland

What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights.

Yext AI, TikTok Comes for Google, Publicis Attribution SEO Competitor Insights Localogy

Foursquare

Yext AI, TikTok Comes for Google, Publicis Attribution and SEO Competitor Analysis

Here’s a quick look at the top stories in Local, Yext AI insight with CEO Mike Walrath, TikTok comes for Google, Publicis beefs up attribution

Foursquare

Yext Social, Gannett and Yelp Ads, Foursquare Sales Impact, and SEO for MULO

Here’s a quick look at the top stories in Local, Yext announces Yext Social, Gannett’s LocaliQ raises game with Yelp Ads, Foursquare releases Sales Impact

Local Strategy Is More Important Than Ever for Search

2024 has been a busy year for SEO, with everything from a major Google core update to a potentially huge Google Search algorithm leak shaking

agency

Finding Growth Markets: A Conversation with SearchMas

The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.

Duda

Website Builder Duda Integrates WooRank SEO App for Digital Agencies

Website-builder platform Duda has forged a partnership with Bridgeline to integrate the WooRank SEO auditing app into its platform. This announcement fits into Duda’s overall

Customer Experience

Rio SEO and Forsta Merge to Support Full Customer Journey

Rio SEO and Forsta have merged in a combination of complementary capabilities for helping brands do local marketing. This pairing creates a new entity that

Local SEO Guide

New SEO Data Shows It’s All in the Name

Andrew Shotland and his team of wonks at Local SEO Guide had always felt that naming consistency was an important ranking factor for local directory

Local Search

New ‘Pack-O-Meter’ Tracks the ‘Local’ in Local Search

Local SEO Guide unveiled a pretty cool new tool this week called the Local-Pack-O-Meter. It’s a quirky name and we’d expect nothing less from Andrew

brands

TapClicks Report Tracks 2020’s Digital Marketing Ebbs and Flows

Every quarter, TapClicks produces a benchmark report that analyzes the ad data flowing through its platform to spot digital marketing trends across channels. These range