acquisio
Replay: What Local Marketers Must Know About the New Google AdWords
Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google.
acquisio
What Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)
Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the
Local Search
Webinar: Beyond Rankings – How to Measure Success in Local Search
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most
case study
Attribution Study Convinced National Brand to Boost SEM – Will it Persuade SMBs?
We’ve reported before that SMBs express skepticism at whether digital advertising really works, but apparently it’s not just SMBs that need proof of ROI. Big
landing pages
Dedicated Landing Pages: The Key to Happy Conversion Rates
When it comes to getting the most out of your paid advertising efforts, dedicated landing pages are your greatest asset. Not only do they provide
Google
Google Shakes Up Local Search Results
In a slew of recent updates, Google has revamped how they display local listings within the search results. Most notable was the reduction of the
Local Search
7 Steps for Effective A/B Ad Testing
An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One
Local Search
Enhanced Content: The Local Search Data Gap
Could you imagine if you visited the website of a restaurant and they forgot to include their hours of operation? You would be left wondering: How
Local Search
Increasing Local Search Conversions: From Click to Call to Sale
The world has gone mobile. And the twin sibling of mobile is local. Consider the following: Over 50% of searches are now done on mobile
keywords
Study: DIY Related Searches Dominate Tax Prep Category
With tax season upon us, what better time than now to look at how consumers are looking to file. According to search engine keyword performance
Local Search
LSA Members in the Business of Local: The Search Agency
Today’s member spotlight is with The Search Agency, a global online marketing firm that combines high-tech and high-touch strategies to help clients engage their customers
SEL: Automation vs. Sales Reps for SEM
When it comes to local search advertising, will SMBs be more inclined to utilize automated, self-service tools in coming years? Or will sales reps still