Amidst a suffering economy, tripledemic, and other world volatility, Yelp brings us some good news. The firm reports in its 2022 New Business Openings Report that the past year saw a record number of SMBs open in the U.S..
Today the U.S. Department of Justice fired a shot at Google with a new suit that alleges antitrust behavior. It claims that Google’s suite of online advertising tools prevents competitors from entering the online ad market and blocks publishers from monetizing content.
The latest edition of Localogy’s “This Week in Local” podcast delves further into the topic of the day –what impact will ChatGPT have on Google
Joining Microsoft’s ongoing Retail-as-a-Service efforts, the latest from Redmond is a new partnership with retail tech startup AFI to create and support smart stores. Known as Smart Store Analytics, it provides retailers with shopper and operational analytics.
eCommerce merchants have something new to think about: the option to incorporate Amazon’s “Buy with Prime.” The company announced that this program, already available to third-party merchants on Amazon, will be available in to non-Amazon merchants this month.
The creator economy continues to gain momentum. Partly Covid-accelerated, professionals of all kinds are reinventing their careers as socially-fueled creators and developers. How is this subset being cultivated? TikTok is the latest player to cater to creators.
One promising AR use case is retail. The idea is that you can get in-aisle product information through AR overlays. It can create more informed and empowered shoppers. Apple is the latest to jump in.
Apple Maps’ new self-serve business listings feature follows Google’s model for Google Business Profiles (GPB). Known as Apple Business Connect, it allows SMBs to add and maintain their listings.
What’s different in location intelligence today versus ten years ago? How does gen-z think about location? And what are the dynamics around getting people to opt-in to share location? We tackle these questions with Gravy Analytics.
Apple is the latest mapping player to raise the stakes with this week’s addition of parking info. With the help of SpotHero, Apple Maps will now display real-time availability for 8,000+ parking spots in North America.
Google has announced an HD version of its vehicle mapping solution that’s core to its Google Automotive Services division. It’s meant to empower L2 or L3 assisted-driving systems to better “see” the road.
Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.
There’s an ongoing sentiment in the worlds of tech & media punditry that ad-supported media’s days are numbered. Instead users will pay for content en masse. But is this realistic, and is it what everyday consumers actually want?
Shoppability and privacy are two of the many media and tech macro trends that stood out in 2022. These phenomena are not only driving ample activity in media and commerce, but they’re colliding and feeding into each other.
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
Among the tech buzzwords that have cycled through use, overuse, and cliché, Unicorn was high on the list in 2022. But does it still represent
After launching and racking up a million+ paid users, Snapchat + has rolled out a set of new features, letting users personalize the look and feel of the app, including styling icons and the camera capture button.
Google revealed that it will combine Maps and Waze teams. Waze will live on as a standalone app but its 500 employees will now sit under Google’s Geo org, which includes Maps, Earth and Street View.
Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.
Amazon’s advertising business has exceeded the revenue stream we hear about more often: Amazon Prime. This puts Amazon’s ad-world prominence and promise into perspective. We examine strategic implications.
