Pro Features
Retail Media Gets Immersive
Retail media is the new hotness. The trend has accelerated over the past half-decade as retailers saw the opportunity to use their physical spaces as
Pro Features
Retail Media: Coming to a Grocery Store Near You
The lates retail media subset to come to our attention is grocery. Retail media revenue within the category is estimated at $8.5 billion.
Pro Features
Walmart Closes $2.3 Billion Vizio Acquisition
The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
Pro Features
Retail Media’s Latest Evolution: Standardization
The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
eBay
Yext, Tiger Pistol, eBay and Retail Media Lead This Week in Local – June 17
The past week in Local news was highlighted with the Yext proposed acquisition of Hearsay Systems , Tiger Pistol’s entry into eatertainment, eBay’s integration of
Apple
Retail Media Leads This Week in Local – June 3
The past week in Local news was highlighted with financial services entering the retail media space, Apple and Google updating Maps to be more SMB
Paypal
Financial Services Replicate the Retail Media Model
As far as media networks go, financial services companies could be the next frontier. They hold some of the best data any media publisher can ask for in building consumer profiles.
Pro Features
The Rise of Media Networks: Chase Jumps In
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Pro Features
Walmart Opens the Retail Media Floodgates
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
L24
E59 Examines Trends in Privacy, Location & Retail with Dan Hight
In E59 of Localogy’s This Week in Local podcast, host Mike Boland welcomes Friend of the Pod Dan Hight to do a deep but efficient
Pro Features
Can Vizio Accelerate Walmart’s Retail Media Play?
Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.
Pro Features
Walmart Raises Its Retail-Media Game
Walmart has stepped up its efforts to advertise its own products – and that of third-party consumer products – using high-traffic inventory throughout its stores. Known as retail media, this area has been picking up over the past decade.