The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
According to a new study, 80% of brands don’t have a long-term mobile strategy. Of that 80%, 32% weren’t well defined, 25% didn’t have a
Local search marketers have been grappling with the problem of duplicate and inaccurate business listings for years now. A number of local SEO and presence
It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI.
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar
In early June, Google introduced Nearby, the company’s Android beacon and app program that allows businesses and retailers to send messages to nearby shoppers via
Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market
There’s been an ongoing dispute brewing between brands and their ad agencies regarding the topic of media buying. Brands are concerned about the transparency behind
How can brands and retailers work with local franchisees most effectively to drive in-store sales using online marketing, particularly with seasonality in mind? Hallmark and
Please join the Local Search Association (LSA), Rio SEO and Hallmark for an exclusive webinar presentation next Wednesday, May 11 from 2:00 pm – 3:00
At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the
The location-based marketing space and the technology the drives it, are expected to grow this year, driven by adoption from big brands. According to a
If your digital marketing budget is not clearly split between national and local, you’re doing it wrong. For small and medium-sized businesses, the marketing budget
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study
Last week, the IAB published a report on the “local” space that seeks to be the “definitive industry guide for anyone who wants to learn
The saying “consistency is key” is important when running a business, and it can be quite difficult to cling to that consistency when your business
From store look-ups to product research, during last week’s webinar with Rio SEO, a representative from Fred Meyer Jewelers confirmed what recent studies have been
