Annual Conference, LSA16

In the final session of LSA16, panelists Benu Aggarwal of Milestone Internet, Steve Hibberd of Tiger Pistol, Alain Stephan of DialogTech, and Faith Murphy of Yahoo,

Eric Groves, CEO of Alignable, spent time today at LSA16 talking about the importance of net promoter scores (NPS) especially in the SMB marketing space.

Connected cars might seem like a futuristic topic, but cars have been connected for some time.  Radio was introduced into cars as early as 1930

Yesterday, the SMB panel complained pretty loudly about their inability to know whether digital ad spend was effective or being flushed down the drain.  Attribution

Virtual Assistants and artificial intelligence have long been talked about but never taken seriously.  It was something to chat about and dream about futuristically, but

At LSA16 today, Christine Cline of Retale and Nathan Pettyjohn of Aisle411 gave an interesting look into the virtual reality (VR) and augmented reality (AR)

Beacon technology is a popular topic within the local marketing and advertising space these days. The “early days” narrative is fairly commonplace, however panelists at

Speaker, author, researcher James Kane gave an inspiring and extremely interesting presentation on the psychology and neuroscience behind loyalty. His presentation was entertaining and his

MapQuest has been around for 20 years but 3 years ago, MapQuest changed its culture and its people.  90% of employees today were not at the

To kick of the second full day at LSA16 in San Francisco, Google’s Ben Wood, director of channel sales Americas, explained how the company thinks

We’ve gotten great feedback from SMBs who have participated in LSA’s SMB Bootcamp.  We interviewed small businesses from our SMB Bootcamp in Austin earlier this

In comparing the results from two separate surveys, one directed at industry and one directed at SMBs, it’s apparent that there’s a broad discrepancy between

In an interview with Yelp COO Geoff Donaker, we learned that Yelp reaches over a third of US adults and is closing in on 100

Churn continues to be a tremendous challenge in the local (SMB) marketing space. One of the panelists from a session at LSA16 on SMB sales

2014 was a challenging year for ReachLocal. The company had made changes to both sales and customer relationship processes that were not successful and as

So much of our attention, even at our conference is on client acquisition.  But Kristin Coit of Google said that it costs 5-10 times more

During a panel of pay-per-click (PPC) experts at LSA16, the group talked about the most common local PPC mistakes that are being repeatedly made and

At LSA16 this morning, Jonathan Swanson, co-founder and president of Thumbtack, said that when starting the company’s marketplace for local service providers, the local market