During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB’s 2024 U.S. advertising spend “actuals” are out, and they paint a positive picture… with some caveats.
In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder and local search veteran Mike Wilson. The
No, this isn’t an article about the ins and outs of experimenting with Ayahuasca. You’ll need to go elsewhere for that. Or maybe you can
“At the end of the day…operators don’t want to have to do anything…They shouldn’t even have to push a button.” In episode 35 of Localogy’s
These holidays, the magic of eCommerce can help small business owners to connect with their customers on a deeper level. Purchases made over the holidays
The digital marketing technology company Scorpion is one of the least visible major players on the local landscape. And, at least until recently, this was
We follow the small and medium-sized business (SMB) marketing space closely, analyzing and writing about the many studies and surveys that highlight the perceptions, aptitudes,
Today, digital marketing expertise from one marketer or advertiser to another varies dramatically. While one explores the inner workings of the automated ad buy, another
