There’s an ongoing rallying cry among tech & media pundits that ad-supported media is dead. But is that really playing out, and do actual consumers feel the same. We dive into the data.
Big tech continues to grow its collective ad revenue market share. Specifically, it accounts for 65.6 percent of U.S. ad revenue. That’s notably up from 30.8 percent in 2008, signaling its escalating dominance.
Though ad-supported media may not die (per our recent analysis) it could certainly slow down in 2023. Data.ai wraps some numbers and projections around this notion which we break down for Localogy Insider readers.
AppsFlyer reports that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (billions in revenue) being Google and Meta. We dive in.
Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.
Yelp today announced a fairly significant structural expansion to its ad products. For the first time, it’s offering ad placement and management for campaigns that happen outside of Yelp’s own four walls. We examine details and dynamics.
One of the ongoing tech stories of the past few years is how Amazon continues to nip at the heels of the “duopoly.” And its working, considering Amazon’s latest ad market share and revenue growth figures. We examine.
During any other normal year, the days following the Super Bowl would be a time when many of us circle the water cooler to talk
For the last few years Mary Meeker and KPCB’s Internet Trends Study has identified a significant gap between media time spent and advertising spend on
