Local Beats
Local Beats: Ad-World M&A, Agentforce Amps Up, and OpenAI Monetizes
In this edition of Localogy’s Local Beats, we examine news and moves from Interpublic Group, Salesforce & OpenAI.
Mike Boland
December 6, 2024
Pro Features
Walmart Closes $2.3 Billion Vizio Acquisition
The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
Mike Boland
December 5, 2024
Cyber Week
Cyber Week Shopping: Naughty and Nice
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines
Mike Boland
December 4, 2024
Local Radar
Local Radar: Delivery Robots, EV Charging & Creator Economy Monetization
In this edition of Localogy’s Local Radar, we examine newly funded companies KiwiBot, Agentio & Ampeco.
Mike Boland
December 3, 2024
AI
Street Fight Live: A Practical Guide to AI
AI continues to hold equal parts hype and practical applicability. We got a rare and valuable taste of the latter in a panel discussion at Street Fight Live.
Mike Boland
December 2, 2024
Pro Features
Siri’s Fate in the AI Age Gains Further Clarity
What’s Siri’s fate in the AI age? Signs point to Apple keeping it around and upgrading it to modern LLM standards.
Mike Boland
November 29, 2024
Instagram
Instagram Escalates the Social Mapping Wars
Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour.
Mike Boland
November 27, 2024
Local Radar
Local Radar: Mapping, Event Planning & Food Tech
In this edition of Localogy’s Local Radar, we examine Atlas.co, Partiful & Wonder
Mike Boland
November 26, 2024
Google Business Profile
Local SEO Tips for the Holiday Season
For many local businesses, especially retail, restaurant, entertainment, and hospitality industry businesses, the holiday season is one of the busiest times of the year. Doubling
David Hunter
November 25, 2024
AI
Searching for Meaning in a Post-GPT World
What does AI mean for media companies, brands, and everyone else that has optimized themselves for search engines? This was the topic of a presentation at Street Fight Live from Yext VP of Strategic Partnerships, Brooke Henderson.
Mike Boland
November 21, 2024
Google
Google Lens Doubles Down on Local Offline Shopping
Google Lens continues to be a sleeping giant in the world of local commerce. As a visual search tool, it can identify and contextualize items that you point your phone at. Carrying similar user intent as web search, Google is salivating over the idea of more high-intent query volume that flows from your camera.
Mike Boland
November 20, 2024
MULO
Tiger Pistol’s Latest Playbook Tackles Multi-Location Campaign Management
Tiger Pistol is on a roll. Just one week after launching its playbook on overcoming inflation, today it releases one on campaign management. Specificially, it guides brands to manage cohesive marketing efforts across several channels and geographies, and keep everything rowing in the same direction.
Mike Boland
November 19, 2024
Local Radar
Local Radar: AI Writers & ‘Travel Convenience’
In this edition of Localogy’s Local Radar, we examine newly funded companies Bounce, Cogna & Writer
Mike Boland
November 19, 2024
AI agents
Predictions for the Future of AI Agents in Local Digital Marketing
The (somewhat) recent announcement of AI agents from three major players in the AI market (Anthropic, Google, and OpenAI) is an interesting opportunity to pause,
Patrick Briggs
November 18, 2024
Amazon
Amazon Inches Closer to Last Mile Drone Delivery
Amazon has reached the latest milestone in the elusive dream for last-mile logistics: ubiquitous drone delivery. After recently concluded its delivery trials in California, it’s now moving on to the next test market: Phoenix.
Mike Boland
November 15, 2024
AI
Meta Breaks Down AI-Fueled Ads
There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture.
Mike Boland
November 14, 2024
MULO
Tiger Pistol Offers a Playbook for Overcoming Inflation
Tiger Pistol today addressed the world of multi-location brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through the current macroeconomic headwinds.
Mike Boland
November 13, 2024
Local Radar
Local Radar: Optimizing Audio, Customer Service and Wine
In this edition of Localogy’s Local Radar, we examine newly funded companies Ferovinum, Agency & Gladia
Mike Boland
November 12, 2024
GMB
Watch Out for Suggested Edits or Your GBP Rankings Could Be at Risk
Did you know that anyone can suggest edits to your Google Business Profile (GBP), which can change crucial information that affects your performance in local
David Hunter
November 11, 2024
Pro Features
Hot Takes & Takeaways from Street Fight Live
Street Fight Live takeaways are many and we’ll be drilling down into sessions, themes, and ah-ha moments in the coming weeks. For now, here are easily-digestible top takeaways. And just for fun, we’ve also captured several zingers and one-liners, which flowed freely from the stage in Meta’s Chicago event space.
Mike Boland
November 8, 2024
