One Google I/O updated flew under the radar involves a staple of the local media & commerce ecosystem: mapping. Specifically, Google Maps are getting more immersive.
AI models using content that belongs to others has been in the news. Most of us have probably heard about Scarlett Johansson’s beef with Open AI,
Graphic design is one of those SMB functions that’s been democratized. This evolutionary progression has involved a gradual march of digital tools like Adobe Illustrator,
It’s no secret that the startup funding environment has inverted during the past 24 months. To wrap some numbers around this, Circumference Group’s Luca Sechi gives Localogy a data dump to characterize the current environment.
In E76, we share one of the key moments from Localogy’s April L24 conference in Arlington, Texas. On the morning of the conference’s second day,
Following closely behind Meta’s recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad copy, and audience targeting.
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it’s creating a more level playing field for SMBs and small creators who otherwise get drowned out by big brands and influencers.
In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder and local search veteran Mike Wilson. The
If the local search industry had its version of Shark Tank, Joe Walsh would be Mark Cuban. I recently had the opportunity to chat with
Besides AI, retail media networks are perhaps the biggest topic right now in the broader media & advertising sector. This upswing provides a certain amount of energy in the retail sector, following the doldrums and bloodletting of the previous “retailpocalypse.”
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
In E74, Localogy analyst Mike Boland welcomes SOCi Director of Market Insight Damian Rollison, a research whiz whom Mike anoints as an honorary lifetime member
As you probably know, Google is holding its annual I/O developer conference this week. Though the event is underway, most of Google’s updates could be
Meta continues its land grab for AI. Joining the Meta AI suite of generative AI products (images, text, etc.), the company is now expanding its image
In E73, co-hosts Mike Boland and Charles Laughlin talk about Apple’s moves to make it even easier for small businesses to control how they appear
Uberall and Leadzai, leaders in the AI-driven evolution of local search, have teamed up to advance AI-driven pay-per-lead. This deal fits with a shift in
Last month we wrote a bit skeptically about the possibility of Google’s parent company Alphabet acquiring the digital marketing/CRM software company HubSpot. Reporting this week
‘Pay-per-results’ engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks.
In E72 of This Week in Local, co-hosts Mike Boland and Charles Laughlin discuss the state of Threads. This is the Meta app (joined at
Sam’s Club is the latest retailer to integrate technology that expedites or replaces the traditional checkout aisle. The technology – which we’re calling exit tech – is meant to streamline longstanding logistical bottlenecks in retail.
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