Localogy Podcasts
Pro Features

This Year in Local: What Podcast Episodes Resonated Most?

How did Localogy’s This Week in Local podcast land with you, the listener? More specifically, what episodes bubbled to the top in terms of listener metrics and survey sentiments? The numbers are in.

The Rise of AI: 5 Insights for Agency Leaders in 2024
Pro Features

The Rise of AI: 5 Insights for Agency Leaders in 2024

We all know how AI is taking over every aspect of our lives and work. But what’s the quantifiable impact, especially when it comes to SMB marketing. Duda ran a survey of SMB-focused agencies to find out.

influencer marketing

Are Influencers Coming In House in 2024?

Sometimes a topic or question comes into view that captures your interest for elusive reasons. Such is the alchemy of attention.  And these can be

How Engaged are SMBs After Purchasing SaaS?
Benchmark Bytes

How Engaged are SMBs After Purchasing SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Mapping - Apple Refines its Immersive Maps
3D Mapping

Apple Refines its Immersive Maps

While Apple invests in catching up to Google in online mapping, one competitive edge could come from immersive 3D navigation and wayfinding. We examine the latest.

ChatGPT, by the Numbers
AI

ChatGPT, by the Numbers

All we seem to hear about in the tech press is ChatGPT… yet there’s still some confusion about how it makes money, and how much it makes. As ChatGPT passes its first birthday, we crunch the numbers.

When Will a Super App Finally Emerge in the West?
Data Scout

Who’s the King of Social Media?

How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.

Benchmark Bytes

How Important Are Free Trials in SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Acquisitions

E49 Unpacks the Hidden Power of BD-led M&A

“There is no worse feeling than hearing that one of your competitors got bought, and you didn’t even get a phone call.” Subscribe to This

Snapchat+
Pro Features

Snapchat+ Reaches $20 Million in Monthly Revenue

A little over two months after reaching 5 million paid users, Snapchat+ has crossed another key milestone: $20 million in monthly revenue. What are lessons and takeaways for subscription revenue models?

X Takes the Next Step Towards Super-App Status
Pro Features

Can X Crack the SMB Code?

The latest Elon-based fiasco has intersected with the Localogy-verse. X has proclaimed that one of the ways it will resolve the revenue gap from its recent F-bomb-ladden advertiser exodus is to pursue ad dollars from the long-tail SMB segment.

AI

Read AI Makes Good on the ‘AI’ Part

Meeting analytics platform Read AI is doubling down on the technology that’s telegraphed in its title. The company has upleveled its capabilities to align with the latest flavors of AI – specifically, large language models.

Localogy Modern Commerce Monitor : Do SMBs Prefer Live Sales or Self-Serve?
Benchmark Bytes

What Pricing Models Rule SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

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