Google Dives Deeper Into EVs
connected cars

Google Dives Deeper Into EVs

Google. It has merged electric vehicles (EVs) with one of the most inherently “local” topics out there: mapping. By combining charging-station location data in Google Maps with real-time car diagnostics, it’s able to be a smart copilot for EV owners suffering from range anxiety.

Can Meta Make 2024 the Year of Conversational Commerce?
conversational commerce

Can Meta Make 2024 the Year of Conversational Commerce?

Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?

Basis Technologies Uses CRM Data to Engage Customers Across Any Device
Benchmark Bytes

Are In-Person Sales Back for SMB SaaS?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Pro Features

Can TikTok 10x its U.S. eCommerce Revenue

TikTok has set a new target: 10x growth in U.S. eCommerce merchandise value (GMV). This would bring its 2024 total to $17.5 million – a lofty goal. We examine the drivers & dynamics.

Pro Features

Microsoft Copilot Goes Mobile

Microsoft Copilot has reached its latest milestone: iOS and Android. It’s now available across these ubiquitous mobile operating systems, thus planting itself more securely in the hands and pockets of consumers everywhere. 

When Will a Super App Finally Emerge in the West?
Pro Features

Is YouTube Becoming More Transactional?

YouTube continues to evolve from a place where you discover things to a place where you buy things. It’s becoming a lean-forward medium in addition to a lean-back one. We examine the latest evidence.

From Concept to Click: The Power of AI in Crafting Online Presence
Pro Features

AI in ’24: The Good, The Bad & The Ugly

If you ask anybody what the breakout tech trend of 2023 was, ten out of ten answers will likely come back “AI.” But what are success factors for implementations, and what’s to come in ’24?

remote work

Coworking Carries on in Adam’s Image

I have on occasion written about the infamous coworking startup WeWork here. And most of the time it has been with my snark antenna tuned

Pro Features

Shoppability and Privacy: A One-Two Punch in 2024

Shoppability and privacy are two of the many media and tech macro trends that stood out in 2023. These phenomena are not only driving ample activity in media and commerce, but they’re colliding.

local

Is More Pain on the Horizon for Downtowns?

We have written off and on about the “RTO [return to office] Wars” and the at times ham-handed efforts by companies to enforce back-to-work orders.

What Are SMBs' Favorite Channels to Purchase SaaS? Localogy
Benchmark Bytes

Where Do SMBs Want to See SaaS Improved?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

What's TikTok's Economic Impact on SMBs?
Pro Features

TikTok, Now with More Billboards

TikTok has revealed that it will expand its footprint from dance videos on your 5-inch screen to brand marketing opportunities on bus stops, kiosks, and movie theaters. It’s calling this DooH effort its “Out of Phone” program.

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