Sometimes relationships come to an end when the parties involved drift off in different directions. And they just don’t make sense together anymore.
You’re a little bit enterprise. I’m a little bit SMB.
This is essentially what happened between SMB SaaS player vcita and the e-signature company WiseStamp, which vcita acquired in 2019.
This week vcita announced a “strategic shift” via which the two companies will pursue independent growth strategies. That means vcita is spinning out WiseStamp as an independent company.
The reason for the split seems to be pretty straightforward. The two entities are pursuing very different market opportunities.
WiseStamp sees its biggest opportunity in the enterprise world. And vcita is aimed squarely at servicing SMBs via partnerships. It recently launched a new platform for partners called InTandem.
We recently had vcita’s Founder and CEO Itzik Levy on our This Week in Local podcast, and he spoke at length about the nuances of building SaaS software for SMBs.
It’s Better for Both of us
And of course, the two organizations’ leaders spun the spin-off as better for both parties.
“The time has come for WiseStamp to step out on its own and fully embrace the opportunities we see in the enterprise market,” said Ehud Yalin-Mor, CEO of WiseStamp.
“The learnings and expertise gained during our time with vcita have been invaluable. And they will continue to serve us well as we take this next step on our journey. We are grateful for the partnership and support we have received, and we look forward to maintaining a strong relationship with vcita as we both continue to grow and thrive.”
And vcita’s Levy offered his well wishes.
“We are incredibly proud of what we have achieved together with WiseStamp, and we are excited about their next chapter,” Levy said.
“WiseStamp has a unique and innovative solution. And we are confident they will continue to achieve great things as an independent company. We remain connected by our shared values and commitment to delivering top-of-the-line digital solutions, and we wish them all the best in their future endeavors.”
