social media
Data Scout

Which Social Apps Get the Most Engagement?

According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…

What's Yelp's Position on its Antitrust Suit Against Google?
antitrust

What’s Yelp’s Position on its Antitrust Suit Against Google?

Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp’s latest move in a longstanding battle against Google’s practices. The suit alleges that Google used monopoly positioning to prevent competition and dominate local search and ad markets.

AI

TWiL Episode 89: Lessons in Reaching $100M ARR

In this episode of This Week in Local, we dive into the latest tech trends from SIGGRAPH 2024, with a special focus on the keynote featuring Meta CEO, Mark Zuckerberg and Nvidia CEO, Jensen Huang.

Walmart: the new home of the Whopper
Pro Features

Walmart+: the New Home of the Whopper

Walmart has recently taken QSR collaborations to new levels It’s new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger King locations.

Local Radar

Openmart Offers Pain Relief For SMB Sales

Openmart wants to tackle the most vexing and longstanding challenge of the multi-billion dollar SMB Saas sector: sales. We examine drivers & dynamics

SMB SaaS and the Telco Provider Channel Localogy
Pro Features

SMB SaaS and the Telco Provider Channel

vcita fielded a survey to 250 SMB owners about their relationships with their telcos. Do they use them for just telephony services (broadband, cell service, etc.), or for a broader bundle of marketing tools?

acquisition

Hibu Acquires RevLocal to Go Deeper and Wider

SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things

YouTube and Shopify Challenge TikTok Shop
eCommerce

YouTube and Shopify Challenge TikTok Shop

YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot. 

Has Publicis Agency Gotten Too Big for Its Own Good? Localogy
agency

Has Publicis Gotten Too Big for Its Own Good?

Publicis has grown into a giant in the agency/ad-tech world through a steady stream of such acquisitions and a focus on blitz-scaling. But has this brought unintended consequences?

Meta Joins the mapping wars
Instagram

Meta Joins the Local Mapping Wars

Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.

AI

TWiL Episode 88: Will SMBs Adopt AI Agents?

In this episode of This Week in Local, we dive into the latest tech trends from SIGGRAPH 2024, with a special focus on the keynote featuring Meta CEO, Mark Zuckerberg and Nvidia CEO, Jensen Huang.

FTC

FTC Officially Bans Fake Reviews

The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp.

AI

Automattic Doubles Down on AI Writing Assistants

WordPress.com owner Automattic has launched a new writing assistant. Known as Write Brief with AI, the AI assistant function is meant to automate the tedious process of editing and improving website copy for individuals and SMBs.

Soci Chat is An AI-Fueled Resource for Multi-Location Businesses | Localogy
AI

Chat GPT Mobile App Hits Revenue Milestone

OpenAI’s latest bar it has set involves its mobile app usage. Specifically, the ChatGPT app derived $28 million in net revenue on iOS and Android in July, according to Appfigures. 

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