Amazon

Amazon Inches Closer to Last Mile Drone Delivery

Amazon has reached the latest milestone in the elusive dream for last-mile logistics: ubiquitous drone delivery.  After recently concluded its delivery trials in California, it’s now moving on to the next test market: Phoenix.

Street Fight Live: Meta Breaks Down AI-Fueled Ads Localogy
AI

Meta Breaks Down AI-Fueled Ads

There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture. 

Tiger Pistol Offers a Playbook for Overcoming Inflation Localogy
MULO

Tiger Pistol Offers a Playbook for Overcoming Inflation

Tiger Pistol today addressed the world of multi-location brands with a new playbook on overcoming inflation. Entitled Overcoming Inflation: A Playbook for Maximizing Franchise Profitability Through Local Advertising, it’s meant to navigate MULO operators through the current macroeconomic headwinds.

Hot Takes & Takeaways from Street Fight Live Localogy
Pro Features

Hot Takes & Takeaways from Street Fight Live

Street Fight Live takeaways are many and we’ll be drilling down into sessions, themes, and ah-ha moments in the coming weeks. For now, here are easily-digestible top takeaways. And just for fun, we’ve also captured several zingers and one-liners, which flowed freely from the stage in Meta’s Chicago event space. 

What's Yelp's Position on its Antitrust Suit Against Google?
AI

Gemini Uplevels Google Maps

Google Maps is the latest product to get an infusion of Google’s generative AI model, Gemini. This involves several angles but the main takeaway is that Google Maps users will be able to tap into Gemini’s capabilities to make it more intuitive to find places and ask questions about them. 

M&A

Thryv Acquires Keap for $80 Million to Expand Product and Market Share

SMB-marketing-focused SaaS leader Thryv has announced the acquisition of CRM and marketing automation platform Keap. The transaction is valued at $80 million, all in cash and subject to customary adjustments, and is expected to close in the fourth quarter, subject to standard closing conditions. 

Funding

Hummingbirds Scores $5.4 Million in Fresh Funding

Localized influencer network Hummingbirds has announced a $10 million seed round that includes existing and new investors like Allos Ventures and M25 Fund. This brings the company’s funding to date to $14.4 million by our count, and comes less than a year after its last funding round of $3.3 million. 

Pro Features

Yelp Documents the Transformation of the American Shopping Mall

The role of the Shopping Mall – once a defining venue of American culture in the 80s and 90s – continues to transform. Despite the bloodletting of retailpocalypse, the shopping mall hasn’t gone away. But it has morphed considerably in both “form and function,” according to a new report from Yelp. 

AI

Salvaging Siri: Apple Intelligence Comes to the Rescue

Apple Intelligence is now live with this week’s iOS 18.1 general availability. This will mean many things, as Apple Intelligence is more of an embedded set of system functions than it is a feature or app. But the most important thing it could do is to rescue Siri from its morass of mediocrity.

AI

Read AI Closes $50 Million Series B, Expands Product

AI-driven enterprise analytics player Read AI is out today with a one-two punch. The first is a fresh Series B funding round, to the tune of $50 million. And the second is the expansion of its product from a call/meeting analytics tool to a broader play that spans email, Slack, and productivity tools like Jira. 

FranShares Brings Crowdfunding to Local Franchises- Localogy
AI

Q3 Funding: AI Sucks All the Air out of the Room

PitchBook reports that venture funding for generative AI companies totaled $3.9 billion in Q3. This was spread over 206 deals, not counting OpenAI’s $6.6 billion round, as that’s an outlier that skews the data.

Generation Z

Gen Z is More Media-Engaged than Other Generations

Generation Z is just as media-engaged and tech savvy as they’re often purported to be. eMarketer recently validated this belief with survey data that shows Generation-Z adults (18-24) to have greater engagement with media channels and formats – across the board – than other generations.

loyalty

Tiger Pistol Releases a Playbook for QSR Loyalty Programs

Tiger Pistol today addressed the world of quick-service restaurants (QSRs) with a published playbook on marketing best practices. Entitled The Next Step in QSR Loyalty Programs: Driving Engagement, Sales, and Retention with Local Digital Advertising Strategies, it’s meant to guide QSR loyalty programs.

Interested in finding out more about membership, research, events, or our programs?

248.244.6200 

Copyright © 2024 Localogy

All rights reserved. View our Privacy Policy and Terms of Use.