Pro Features
Scorpion Offers Masterclass in Agency Growth
Most marketing agencies hit a revenue ceiling in the $20 million range. Perhaps “ceiling” is the wrong term as it’s a permeable barrier – an
Mike Boland
May 1, 2025
Digital Marketing
U.S. Ad Spend: Good News & Bad News
During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB’s 2024 U.S. advertising spend “actuals” are out, and they paint a positive picture… with some caveats.
Mike Boland
April 30, 2025
Pro Features
Yelp Launches 15 New Features & Updates in Spring Product Release
Yelp has announced its annual Spring product release. This is a mega drop of 15 new features and updates across Yelp. Highlights in this batch
Mike Boland
April 29, 2025
AI
Automating Local SEO: Where AI Can Help and Where It Still Falls Short
Artificial intelligence is rapidly transforming local SEO, automating key tasks that once required much more significant investments of time and expertise. However, AI is not
David Hunter
April 28, 2025
Pro Features
Professional Services Automation: Rocketlane
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan.
Mike Boland
April 25, 2025
Amazon Ads
Is SMB Video Advertising Approaching an Inflection?
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend
Mike Boland
April 24, 2025
Pro Features
TikTok’s Local Search Ambitions Ratchet up With Reviews
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Mike Boland
April 23, 2025
Agentic AI
vcita Brings Agentic AI to SMBs
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features.
Mike Boland
April 22, 2025
AI
Automating Professional Services: A Conversation with Rocketlane
We recently had the chance to catch up with Rocketlane co-founder and CEO Srikrishnan Ganesan. Here is part 1 of our discussion.
Mike Boland
April 17, 2025
local seo
Exit Velocity: A Conversation with Mark Kabana, Part 2
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
Mike Boland
April 16, 2025
AI
Google’s AI Mode Gets Visual
Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?
Mike Boland
April 15, 2025
The Impact of AI on Local Review and Reputation Management
Customer reviews play a crucial role in local businesses’ success, heavily influencing both purchase decisions and search rankings. But as the volume of online reviews
David Hunter
April 14, 2025
BirdEye
What’s the State of Online Reviews in 2025?
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary
Mike Boland
April 11, 2025
Pro Features
Good, Bad & Ugly: The State of Venture Funding in 2025
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group’s Luca Sechi.
Mike Boland
April 10, 2025
brands
What Are the Top Local Brands in America?
Though the long tail of local mostly consists of small businesses, there are several national brands in the mix. One advantage that these entities often
Mike Boland
April 9, 2025
Pro Features
Tiger Pistol’s Latest Playbook Addresses Revenue Growth for Marketing Resellers.
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to
Mike Boland
April 8, 2025
Conference Coverage
L25 – Scaling Software Through Partnerships
How do you squeeze more value out of your product and find partners to help scale and distribute it? Upwork did just this tells us how…
Localogy
April 7, 2025
Conference Coverage
L25 – Lessons in Raising Money in 2025
What are the dynamics that rule the current fundraising environment? The answer is different, depending on whom you ask. So we did the asking at L25…
Localogy
April 7, 2025
Conference Coverage
L25 – Show Rather than Tell, with Location Intelligence
Location Intelligence is all about data that radiates from both places and people. What are best practices in utilizing it in localized brand marketing? We tackled this question in a series of case studies at L25.
Localogy
April 4, 2025
Ansira
L25 – Anatomy of a Product Development Cycle
The end-to-end cycle from product inception to release is a long and winding road, whose playbook continues to develop. How are two companies navigating such strategies? We talk to Hibu and Ansira.
Localogy
April 4, 2025
