Local Radar
Local Radar: Law Firms, Insurance & SMB Lending
In this edition of Localogy’s Local Radar, we examine newly funded companies Harvey, Liberate & Cyphr
Mike Boland
November 28, 2025
AI
Can ChatGPT Handle Your Holiday Shopping List?
In the whole “AI is eating the world” progression, the latest thing to be swallowed is shopping. The thought is that you can do all your shopping end-to-end within your AI engine of choice – from research to price comparisons to transactions. We round up the latest market moves.
Mike Boland
November 26, 2025
Local Falcon
Local SEO vs. Paid Ads: How To Choose the Right Strategy for Your Market
For local businesses, visibility is everything. Whether you’re a restaurant, a dental clinic, or a service-area business, showing up when and where your customers are
David Hunter
November 25, 2025
Amazon
In and Out of Character: Can Amazon Help Auto Dealers Scale?
From the underplayed-news desk, Amazon last week formed a new partnership with Ford to sell cars online. It will expose local car dealer inventory, letting
Mike Boland
November 24, 2025
Pro Features
How Can Multi-Location Brands Gain a Competitive Edge in the AI Era?
Entitled, 026 Local Advertising Planning Guide for Multi-Location Brands, Tiger Pistol’s latest report details local marketing tips and tactics for multi-location (or MULO as we call it) brands to gain a competitive edge. This is the second in Tiger Pistol’s latest series of marketing playbooks.
Mike Boland
November 21, 2025
acquisition
GEO’s Big Moment: Behind Adobe’s $1.9B Semrush Acquisition
Adobe announced yesterday that it will acquire digital marketing and SEO giant Semrush for $1.9 billion. Among other things, this signals the importance of generative engine optimization (GEO), as Adobe looks to integrate content optimization into the creative outputs of its flagship Creative Cloud.
Mike Boland
November 20, 2025
Pro Features
Sendbird Democratizes Agentic AI
AI-powered enterprise communications company Sendbird this week launched a white-labeled personal concierge. Known as Delight.ai, it gives brands and app developers a way to integrate VIP-level concierge functions into their customer-facing apps, thus boosting their quality and stickiness.
Mike Boland
November 19, 2025
Top 5 Mistakes Brands Make When Localizing – and How to Avoid Them
For your organization, trust is the foundation of your mission. But what happens when that trust is unintentionally broken by a single insensitive message? Expanding
Shane Lukas
November 18, 2025
advertising automation
Imaginuity Adds Adwerx Platform to Boost Local Automation
Imaginuity, a Dallas-based performance marketing company specializing in multi-location and franchise organizations, has expanded its position in scalable advertising automation following the acquisition of key
George Thalos
November 17, 2025
AI
The Mapping Wars Enter the AI Era
Gemini’s integrations in Google Maps have ratcheted up with a more conversational interface that can be best described as an in-route concierge. While driving, users can do things like ask Gemini about places of interest along their route, or any other specific urges.
Mike Boland
November 14, 2025
Pro Features
Lessons in Evolving & Adapting: Yext Sunsets Knowledge Assistant Tool
We recently discovered that Yext has deprecated its Knowledge Assistant tool. These types of moves generally don’t get the fanfare and press attention that new product launches get, but can often represent strategic maneuvers that are worth shining a light on. What can we learn from this move?
Mike Boland
November 13, 2025
Bluehost
Bluehost Gets a Boost From Oracle Cloud Infrastructure
Web hosting powerhouse Bluehost has announced that it has upleveled its platform by integrating Oracle Cloud Infrastructure (OCI). Among other things, this will make the millions of WordPress websites hosted on its servers – many of which are SMB websites – faster and more performant.
Mike Boland
November 12, 2025
Pro Features
Automating the Future of Work: A Conversation with Vendasta
To get more insights into how AI is being integrated with SMB SaaS, we caught up with a player making big moves in the space, Vendasta.
Mike Boland
November 11, 2025
AI Search
Explaining the Importance of AI Visibility to Multi-Location Stakeholders
As AI-driven search changes how people find local businesses, multi-location marketers face a new challenge: helping stakeholders understand what AI visibility is and why optimizing
David Hunter
November 10, 2025
AI
Google Pomelli Automates SMB Social Ads
The latest product in the prolific Google Labs does just this. Known as Pompelli, the joint effort from Google Labs and DeepMind automatically assembles ad campaign creative assets like banner ads. Like several multi-step agentic AI tools that are developing, it turns detailed prompts into action and output.
Mike Boland
November 7, 2025
AI
Thryv Tailors AI and Automation to Home Services
MB-Saas powerhouse Thryv has launched a growth marketing engine for Home Services businesses to scale. To achieve this, it inherits Thryv’s latest AI and automation capabilities and packages them up in a set of marketing tools purpose-built for the specific challenges of the home services vertical.
Mike Boland
November 6, 2025
accounting
Are Accounting & Tax Pros AI’s Next Conquest?
A new report from LexisNexis quantifies the pace of AI adoption among tax pros. For example, 64 percent of tax pros use AI in their day-to-day operations, up from 40 percent in February.
Mike Boland
November 5, 2025
Pro Features
What’s the Playbook for Franchise Marketing in the AI Era?
Entitled, 2026 Local Advertising Planning Guide for Franchise Brands, Tiger Pistol’s latest report details local marketing tactics that can help franchise marketers get the job done. This also represents Tiger Pistol’s return to its prolific local marketing playbook series.
Mike Boland
November 4, 2025
Content
The Content Catalyst: How Client Stories Can Skyrocket Your Visibility
Let’s face it: whether you’re a dentist, a lawyer, or an HVAC professional, your biggest content challenge when facing the Google giant is proving you’re
Carrie Hill
November 3, 2025
AI
‘Shelf Intelligence’ is Coming to a Grocery Store Near You
ShelfOptix specializes in a field that it has coined “shelf intelligence.” it scans store shelves to digitize physical-world data and create digital twins of retail store aisles where logistical insights can then flow
Mike Boland
October 31, 2025
