Accessibility is one of those elements that’s increasingly, and rightly, integrated into technologies across the board. For SMBs, this isn’t just about accessibility in their
After two days of intense sessions on local marketing and commerce dynamics, we sit down with an enlightening and entertaining interview with VC and Shark
The way we pay for things continues to evolve. That goes for consumer buying habits among gen-z and others, as well as the ways that
Out of Home (OOH) consists of legacy media like billboards, but it’s also one of the fastest growing location-based media channels, given the expansion of
A key segment within the world of local marketing and commerce is multi-location brands. And often, they’re run on a franchise model. This brings its
There are all kinds of channels through which to reach SMBs. This has diversified well beyond the traditional local sales channels such as yellow pages
Small business is a universal language, thoguh there are cultural and market nuances across boarders. How do global SMB think and feel about operating and
A universal process in tech is the product development cycle. But everyone does it differently – from ideation to execution to rollout and marketing. How
The franchise model in local services isn’t new, but it’s evolving in a world that itself is increasingly decentralized. Berkshire Home Services is leaning into
Among the big five tech giants, Microsoft has been most active in leaning into all the recent AI excitement. This has been an opportunity to
Trends come and go in local media, advertising, and commerce… but local search continues to be a foundational aspect of SMB marketing. By association, SEO
Before all the current excitement around generative and conversational AI, Yext CDO Christian Ward spent the last few Localogy Summit keynotes talking about a new
Conversational AI is all the buzz in tech & media circles. But unlike hype cycles without substance (we’re looking at you metaverse), AI is finding real traction. We examine the evidence.
The creator economy continues to emerge as a subset of the SMB universe. Instagram has recently advanced this segment with its creator marketplace API that lets creators and brands find each other.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Paypal has announced that it’s adding Apple Pay to its payment options for eCommerce-enabled SMBs. We dive into the details and strategic implications.
Web.com has launched a new SMB appointment scheduling tool. Known as MySchedulr, it streamlines the process of booking and managing appointments for appointment-based SMBs like home services and salons.
Location intelligence specialist Gravy Analytics is now one of the fastest-growing companies in the Americas. The Financial Times gave the company the nod (coming in at #332) in its 2023 list.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
