For the latest Video Vault post – and to gear up for Localogy Place – we’re spotlighting Google’s efforts to build a real-world metaverse. Specifically, its Lens and Live View features add digital layers of content to the world around us.
Snap has announced that its new paid tier Snapchat+ has reached 1 million users. This comes about 45 days after the service’s launch, signaling demand for premium social apps… and diversification from advertising models in the privacy era.
The internet has been losing its mind this week over a report from Bloomberg that indicates Apple may expand its advertising business. We examine the drivers, dynamics and strategic implications.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
TikTok’s local commerce ambitions continue to grow by the day. Its latest move: local events. A partnership with Ticketmaster expands TikTok’s repertoire into local event discovery. We examine drivers & dynamics.
Lyft announced a new business unit to cultivate ad opportunities. Known as Lyft Media, it will focus on all the places it has your attention – everything from car rooftops to its app during rides.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Twitter announced that its new Location Spotlight feature is available to any business. This lets SMBs add listings-esque content to their profiles, including location, contact info, and hours of operation.
Amidst ongoing retail transformation, Best Buy wants to join the party. Its new digital-first store takes a page from the Apple Store with 1/8 the footprint of the average Best Buy Location, and a streamlined shopping experience.
Yelp last fall launched a new mobile interface that was focused on restaurant discovery. But there was one big limitation… it was only available on iOS. This week, it extends these updates to Android devices. We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Among media formats gaining direct transactional capabilities, video is perhaps the most opportune. This was validated over the past week with two deals that caught our attention from YouTune and NBCU.
Though online mapping is a bit mature, we still see innovation from incumbents like Google. Its latest slate of updates came today, with more 3D aerial views, detailed cycling routes, and improved location sharing.
Instagram is rolling out the ability for users to transact with merchants through DMs. Known as “payments in chat” users will be able to purchase things directly from SMBs, and track order status, through the familiar DM format.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Meta is the latest to join the mapping party with Instagram’s new map feature. This lets users explore popular places around them, and filter locations by business categories – everything from bars to barbers.
We’re seeing real-world metaverse glimmers from Niantic, Snap, Google and others.The latest to join the party is Shopify, allowing consumers to visualize new decor in any room by virtually swiping through design configurations.
Reputation took a step towards pinpointing its place on the post-Covid operational hybrid scale with a new physical office. We examine the drivers, dynamics and strategic implications in a recent interview with CEO Joe Fuca.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Microsoft’s advertising business has seen its ups and downs. The latest milestone for Redmond’s advertising play came this week when Netflix announced that Microsoft will be its ad partner for its recently-announced ad-supported tier.
