Shoppability and privacy are two of the many media and tech macro trends that stood out in 2022. These phenomena are not only driving ample activity in media and commerce, but they’re colliding and feeding into each other.
From the metaverse to the Elonverse, the tech and media worlds had a volatile 2022. Things were particularly action-packed in the social media subsector, including the continued rise of TikTok and the creator economy. We tap the Localogyverse for insights.
Among the tech buzzwords that have cycled through use, overuse, and cliché, Unicorn was high on the list in 2022. But does it still represent
After launching and racking up a million+ paid users, Snapchat + has rolled out a set of new features, letting users personalize the look and feel of the app, including styling icons and the camera capture button.
Google revealed that it will combine Maps and Waze teams. Waze will live on as a standalone app but its 500 employees will now sit under Google’s Geo org, which includes Maps, Earth and Street View.
Amazon’s new Inspire feature is meant to drive eCommerce product discovery and purchases using TikTok-style videos. It takes shape in a short-form video and photo feed that’s meant to allow shoppers to find new products and ideas.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Quick, what’s the most popular social media network or app? TikTok? Instagram? What about streaming platforms? Netflix? HBO Max? I’m sure we all have our
Amazon’s advertising business has exceeded the revenue stream we hear about more often: Amazon Prime. This puts Amazon’s ad-world prominence and promise into perspective. We examine strategic implications.
Data has come to light that validates Instagram’s strengths as a shopping channel. Specifically, Meta reports that more than 1 billion Instagram users actively engage with businesses. We examine strategic implications.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As TikTok continues to gain steam – and face bans by U.S. state governors – reports project it to ramp up its ad revenue dramatically. By dramatically, we mean surpassing Meta, Instagram and YouTube combined. We break it down.
Google has separately announced 3 big search updates this week: continuous scrolling, topic filters, and Chrome shortcuts– we synthesize the updates and dive into strategic drivers and dynamics.
Yelp today launched a new feature that broadens its role in helping consumers execute home services projects. Known as ‘Projects,’ it helps homeowners not only find local service professionals but manage project lifecycles.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As you may recall, we started this week with a look at the early data that was available from Adobe Analytics on the surprising success of Cyber Week so far. Now, to end the week, we have more data from brand-focused digital commerce platform Forter.
In a fresh batch of survey data released today, Yelp poses the ultimate question: What makes reviews trustworthy? This is an ongoing area of optimization for Yelp, as it’s foundational to its core reviews product. We dive into the results.
Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon
After much handwringing over a softening economy’s likely impact on holiday shopping, the season has kicked off with favorable numbers. Black Friday and Cyber Monday saw strong activity levels according to initial figures from Adobe Analytics.
Yext has established a new distribution channel for its search product: AWS. Specifically, Yext Search is now available in the AWS marketplace for users to easily add it to their enterprise software mix. We examine drivers & dynamics.
