Author Archive

Specialization and AI: What Hiring Trends will 2025 Bring?

Specialization and AI: Hiring Trends to Define 2025

Where are we now in the world of hiring? Skills marketplace Upwork has ample first-party data to answer that question… and insights to make sense of it all. We recently gathered some of those insights.

Google and Microsoft Double Down on AI Productivity

Google and Microsoft Double Down on AI Productivity

Two notable AI updates crossed our desks this week: One from Microsoft and one from Google. Both continue to push AI features front & center in their respective productivity suites. This will be a high-stakes arms race for both.

Explore vs. Exploit: The Shifting Ground of User Intent

Explore vs. Exploit: The Shifting Ground of User Intent

User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.

What's the State of SMB-Focused Web Builders?

What’s the State of SMB-Focused Website Builders?

CNET recently named the top-ranked website hosts/builders for SMBs. To save you time, we’ll highlight their top takeaways… and also name the companies we believe they missed in their evaluation.

Will Amazon Autos Transform Local Car Sales

Will Amazon Autos Transform Local Car Sales?

Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing.

Personal vs. Personalization: Which Will Win in 2025? Localogy L24

Personal vs. Personalization: Which Will Win in 2025?

What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?

Neighborly Home-Services Drive $4 Billion in Gross Revenue Localogy

Neighborly’s Home-Services Drive $4 Billion in Gross Revenue

Neighborly has rolled up several trusted local brands like Mr. Rooter, Molly Maids, and Mosquito Joe for a broad but focused home-services play. We captured the company’s drivers and dynamics at the recent Street Fight Live event.

Location Intelligence: A Conversation with Foursquare Localogy

Location Intelligence: A Conversation with Foursquare

Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It’s een at it for about 15 years, and continues to innovate and advance the state of the art. What’s the latest in its endeavors? We had the chance to catch up with CTO Vikram Gundeti to find out. 

Yelp Drops 20 New Features to Round Out 2024 Localogy

Yelp Drops 20 New Features to Round Out 2024

Yelp today launched its end-of-year update. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.