At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
When it comes to mobile devices where high-intent local searches are conducted, your car is an opportune vessel. This is why ChatGPT is starting to show up there. We examine Volkswagen’s latest play.
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO Monica Ho to discuss.
AI is only as good as the data that you feed it. And this concept of data readiness was the focus of a new study from Precisely and the Center for Applied AI and Business Analytics at Drexel University’s LeBow College of Business.
One particular flavor of AI stood out during Apple’s Glowtime event: visual search. Specifically, Apple’s Visual Intelligence will be a valuable part of the Apple Intelligence mix.
Last week, Gannett digital marketing subsidiary LocaliQ dropped several announcements that elevate its ability to bring presence and promotion to SMBs. These expand LocalIQ’s marketing suite, with the ultimate goal of retaining business, and broadening its addressable market to a wider range of SMBs.
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
During Apple’s big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple Intelligence will permeate Apple devices and apps, bringing more AI and automation into the mix.
New investing platform FranShares wants to lower barriers to franchisee ownership by bringing the crowdfunding model to the franchise world.
The already-massive WordPress universe just got bigger – to the tune of half a billion Tumblr blogs. This follows Tumblr’s 2019 acquisition by WordPress.com owner
Google just dropped a big release with a series of updates that are relevant to local search. So we’ve assembled the highlights and quick analysis for Localogy Insider readers.
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp’s latest move in a longstanding battle against Google’s practices. The suit alleges that Google used monopoly positioning to prevent competition and dominate local search and ad markets.
Walmart has recently taken QSR collaborations to new levels It’s new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger King locations.
Openmart wants to tackle the most vexing and longstanding challenge of the multi-billion dollar SMB Saas sector: sales. We examine drivers & dynamics
vcita fielded a survey to 250 SMB owners about their relationships with their telcos. Do they use them for just telephony services (broadband, cell service, etc.), or for a broader bundle of marketing tools?
