L23: Applying the Art of Social
How do brands win with social media? A panel featuring Brand Muscle, Matchcraft, and Soci this afternoon at L23 offered some nuggets of wisdom on this
Charles Laughlin
April 18, 2023
Charles Laughlin
Charles Laughlin, senior analyst with Localogy, is a seasoned journalist with more than 20 years experience covering the industry.
L23: Social Media Marketing — The Brand Experience
Brands struggle with doing social media marketing well at the local level. This morning at L23, BrandMuscle’s Paula Carren spoke with US Cellular’s Sergio Apodaca
Charles Laughlin
April 17, 2023
L23: Where Private Equity Gets It Right
Today at L23 a diverse panel assembled to share their experiences as leaders at companies that were acquired by private equity firms. These stories stood
Charles Laughlin
April 17, 2023
L23: Meet the New SMB
This morning we kicked off L23 with a panel discussion featuring leaders from two brands closely associated with the pulse of local and small businesses
Charles Laughlin
April 17, 2023
MatchCraft Offers a View on Q1 PPC Trends
The ad tech platform MatchCraft has released its Q1 pay-per-click trends report, revealing which categories cost the most to advertise (in Q1 2023 at least),
Charles Laughlin
April 14, 2023
Ep. 17 Examines Amazon One + AI’s Online Meeting Impact
Episode 17 we examine the re-emergence of Amazon One. This platform uses biometrics to scan one’s palm for everything from retail payments to gaining entry into
Charles Laughlin
April 10, 2023
How Is AI Changing Online Meetings?
In recent months we’ve seen endless articles, LinkedIn posts, and Twitter threads, exploring how AI will change everything. From search to sales to content creation
Charles Laughlin
April 7, 2023
Evocalize Expands Capabilities into Google Display Network, YouTube
The Seattle-based digital marketing firm Evocalize announced this week that it is expanding its capabilities into the Google Display Network and YouTube. The company said
Charles Laughlin
April 5, 2023
Ep. 16 Explores Adobe’s AI Moves and Apple Pay Later
Ep. 16 of Localogy’s “This Week in Local” explores Adobe’s rollout of Firefly and Apple’s Pay later. Big AI Move for Creators This week’s first
Charles Laughlin
April 4, 2023
Apple’s (Kind of) Rollout of Apple Pay Later
Apple made itself into more of a fintech player this week by announcing the rollout of Apply Pay Later. This is a buy now pay
Charles Laughlin
March 30, 2023
Vinny Lingham’s Waitroom Relaunches with AI Features
Last March we wrote about a startup focused on online meetings called Waitroom, founded by serial tech entrepreneur Vinny Lingham. Lingham is a well-known figure
Charles Laughlin
March 28, 2023
Ep. 15 Examines No Code Trends and AI Training Pitfalls
Episode 15 of Localogy’s “This Week in Local” podcast explores two hot topics — no code and sentient AI. Both were top of mind for
Charles Laughlin
March 27, 2023
Klarna Partners with OpenAI for Shopping Recommendations
Klarna is a leading buy now, pay later platform that wants desperately to shed the BNPL label in favor of….well, almost anything. One avenue for
Charles Laughlin
March 24, 2023
Evocalize Partners with Side to Boost Real Estate Agents’ Marketing Capabilities
Evolcalize is a “collaborative marketing platform” designed to help multi-location brands do digital marketing. The company recently won an award for being a top technology
Charles Laughlin
March 23, 2023
Vendasta Acquires Small Business Customer Relationship Platform Broadly
Last week, the Canadian digital marketing platform Vendasta announced another acquisition designed to enlarge its footprint and strengthen its offering. This time, the acquired company
Charles Laughlin
March 20, 2023
Understanding SNBL vs BNPL
This week I had the privilege of participating in an event about small business technology in beautiful Cape Town, South Africa. One of the many
Charles Laughlin
March 17, 2023
Ep. 13 Features Yelp SMB Expert Emily Washcovick
Episode 13 of Localogy’s This Week in Local podcasts features a conversation about all things SMB with Yelp’s Emily Washcovick. What’s her title, you might
Charles Laughlin
March 13, 2023
Simpli.fi Acquires Contextual Ad Platform Bidtellect
The adtech platform Simpli.fi has acquired Bidtellect, a Florida-based contextual and native demand-side platform. The companies did not disclose acquisition terms. The acquisition fills a gap
Charles Laughlin
March 6, 2023
Ep. 12 Explores TikTok Sounds and Orwellian Analogies
In Episode 12 of Localogy’s “This Week in Local” we explore new measures from TikTok, like Sounds, to make it easier for creators, including small
Charles Laughlin
March 6, 2023
Evocalize Wins Top Real Estate Tech Award
The localized marketing tech company Evocalize revealed today that it has won HouingWire’s Tech100 award in two categories – Mortgage and Real Estate. We often
Charles Laughlin
March 2, 2023