After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world AI changes.
On this panel, Localogy’s Mike Boland drew some compelling insights on the recent, rapid evolution of search from Yext’s Christian Ward and Leadzai’s Joao Aroso, Leadzai.
Key Takeaways
Here are some key insights we gleaned from this conversation on how AI is changing search as we know it.
- Christian: Google’s model will evolve from serving up ads to delivering offers. Instead of 30 ads, for example, there will be an “offers auction.”
- Joao: Advertising will transition into a pure lead generation experience. Small businesses are comfortable buying leads.
- Christian: paid and organic have to come together.
- The capability of AI models is doubling every 5 to 9 months.
- Joao: AI can make the world better — or worse. It is a challenge that is still to be solved.
- Christian: The next wave of innovation will be around multi-modality (images, audio, etc.)
Search Transforming
After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world AI changes.
Christian Ward, Yext
Joao Aroso, Leadzai
